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Lifecycle Marketing Lead: Retention & Special Initiatives

Job in Alexandria, Fairfax County, Virginia, 22350, USA
Listing for: Society for Human Resource Management (SHRM)
Full Time position
Listed on 2026-10-18
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Digital Marketing
Salary/Wage Range or Industry Benchmark: 110000 - 130000 USD Yearly USD 110000.00 130000.00 YEAR
Job Description & How to Apply Below

Society for Human Resource Management (SHRM) seeks a Marketing Manager, Lifecycle & Special Initiatives, to drive data-informed experiences across audience moments that matter. You will own lifecycle journeys, collaborate with cross-functional teams, and manage budgets to deliver measurable marketing outcomes.

The role emphasizes lifecycle, retention, and performance marketing with dashboards and executive reporting, operating on a hybrid schedule (3 days in-office, 2 remote) in Alexandria, VA.

The following role is for a Lifecycle Marketing Lead:
Retention & Special Initiatives with Society for Human Resource Management (SHRM).

The position is based in Alexandria, VA, United States.

This opportunity is part of our work in Marketing & Media.

The advertised compensation is 110..

We aim to respond to suitable candidates as soon as possible.

Full responsibilities and requirements are described in the listing above.

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