Head of eCommerce

Job Description (Hybrid schedule in LA)

We are seeking a strategic, commercially driven digital leader to shape and grow a direct-to-consumer business. This person will oversee the full online customer journey—from discovery through purchase and retention—while translating brand and marketing priorities into measurable commercial results.

• Drive online revenue growth by improving key performance measures such as conversion, customer value, repeat purchasing, and retention.
• Own the digital shopping experience across site structure, product storytelling, search, navigation, merchandising, promotional activity, and checkout.
• Create a structured optimization program using analytics, customer insights, experimentation, and testing to improve site and lifecycle performance.
• Execute and optimize customer communications across email and SMS, including campaigns, audience strategies, automated journeys, and retention programs.
• Turn behavioral and commercial data into recommendations for assortment presentation, promotions, audience targeting, and customer engagement.
• Partner closely with teams across marketing, merchandising, planning, operations, stores, and customer experience to deliver a cohesive omnichannel journey.
• Oversee the external partners and technology ecosystem that support commerce, analytics, loyalty, search optimization, and customer retention.
• Provide day-to-day direction and development for a small team.

• At least five years of increasing responsibility in digital commerce, growth marketing, site optimization, digital merchandising, or a related discipline.
• Experience working in a consumer-facing, product-driven environment; apparel, beauty, lifestyle, or retail experience is especially relevant.
• A record of improving digital performance through conversion optimization, customer lifecycle initiatives, and data-informed decision-making.
• Comfort with modern ecommerce platforms, digital analytics tools, testing methodologies, and mobile-first customer experiences.
• Hands‑on expertise with email and SMS marketing, segmentation, triggered communications, and channel performance analysis.
• A collaborative communication style, strong commercial judgment, and a practical test‑and‑learn approach to solving problems.