Vice President, Marketing

Join to apply for the Vice President, Marketing role at RxSight, Inc.

RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.

The Vice President of Marketing is the senior executive responsible for defining RxSight’s enterprise marketing vision, commercial strategy, and brand direction. This role leads all aspects of marketing, including demand generation, market development, and marketing outcomes for the Light Adjustable Lens (LAL) platform, driving awareness, adoption, and same‑store sales growth across the U.S. and international markets. The Vice President of Marketing is responsible for ensuring that brand, demand generation, and go‑to‑market strategies directly drive revenue growth, adoption, and same‑store sales performance across U.S. and international markets.

The ideal candidate is someone who has demonstrated experience setting the marketing vision, strategic direction, establishing priorities and success metrics, allocating resources, and provides final decision authority while developing an empowered marketing team to execute the strategy.

• Develop and lead RxSight’s overall marketing strategy across brand, product, and market development.
• Define and execute brand positioning, messaging, and creative platforms that differentiate the LAL in the marketplace.
• Drive unified alignment across marketing, sales, clinical, and operations to support surgeon and patient adoption.
• Serve as the commercial and marketing visionary, setting direction for go‑to‑market, demand generation, and brand growth.
• Ensure a consistent, unified brand message across all marketing, customer, and patient channels and touchpoints.
• Own enterprise‑level marketing outcomes, including adoption, utilization, same‑store sales growth, and revenue‑linked performance.
• Set strategic priorities, success metrics, and investment frameworks across marketing initiatives, without direct ownership of execution.

• Lead professional (HCP), consumer, and digital marketing strategies, ensuring unified execution across all channels.
• Oversee professional (HCP) marketing including surgeon engagement, conference strategy, and co‑marketing programs that enhance clinical confidence and utilization.
• Lead and direct strategic marketing initiatives that deepen partnerships with surgeons and practices, positioning RxSight as the category leader in premium IOL technology.
• Lead direct consumer marketing, including brand campaigns, direct‑to‑patient and direct‑to‑consumer outreach, influencer and celebrity partnerships, and high‑ROI media programs that increase patient awareness and conversion.
• Lead digital marketing strategy, encompassing paid media, CRM tracking, SEO/SEM, marketing automation, and social engagement to build pipeline velocity and measurable lead generation.
• Integrate professional, consumer, and digital campaigns to ensure cohesive storytelling, consistent brand identity, and unified messaging throughout the customer journey.
• Set strategic direction, KPIs, and performance expectations for professional (HCP), consumer, and digital marketing.

• Lead integrated marketing campaigns that combine HCP, consumer, and practice‑level activation strategies.
• Architect the enterprise demand‑generation framework, ensuring alignment across professional, consumer, and practice‑level strategies.
• Oversee professional education, digital marketing, social media, and co‑op programs that convert leads and strengthen brand equity.
• Responsible for funnel health, lead generation and conversion, and marketing‑generated utilization growth.
• Direct the development of creative, content, and communication strategies to expand awareness and reinforce RxSight’s premium…