Marketing Analyst - Vehicle Personalization

Marketing Analyst - Vehicle Personalization

Job Description

In this position, you will support the Ford Custom Garage and Commercial Upfits Marketing Manager through a variety of functions that are critical to the business and drive revenue and profit through execution of marketing assets that support the Ford Custom Garage and Commercial Upfit business. The focus of this role is to support marketing actions needed to grow awareness, consideration and demand of in‑market products and support the Dealers, FADs and Field staff with marketing needs to support the business.

• Attend Ford Custom Garage meetings as Marketing support and maintain marketing project timing and deliverables.
• Support photo shoots and marketing material creation (hero cards, sell sheets) with creative agency for launch of each package ensuring timelines are met.
• Support creation of program training materials, as needed.
• Maintain accuracy of existing marketing materials (model year changes, BOM changes, etc.).
• Manage maintenance of the FCG website ensuring creative assets are kept accurate and posted on time to support package launch.
• Ad Hoc projects, as needed.
• Targeted objectives to include FCG Revenue & Ship Through Orders.

• Support Ford Custom Garage and Commercial Upfit Manager in creation of marketing needs.
• Ensure completion of directed materials with adherence to timing and budget.
• Support messaging and product integration in Commercial events in partnership with Ford Pro, as needed.
• Ad Hoc projects, as needed.
• Targeted Objectives to include Commercial Upfit Revenue.

• Bachelor’s Degree required.
• Minimum 3-5 years working experience.
• Strong organizational skills to manage multiple projects and deliver superior results on a timely basis.
• Strong interpersonal and teamwork skills to deliver major projects and develop team Ford OS behaviors.
• Strong written & verbal skills to prepare, present, & communicate project status and results regularly.
• Effective decision‑making and organizational skills.
• Strong computer skills, including Excel, Word, PowerPoint and SharePoint.

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

For more information on salary and benefits, :

Relocation and visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

This position is hybrid (onsite four days per week).

Seniority level:
Mid‑Senior level.

Employment type:

Full‑time. Job function:
Marketing and Sales. Industries:
Motor Vehicle Manufacturing.