Product Marketing Manager - Commercial & Industrial

Product Marketing Manager - Commercial & Industrial

Location: Allen, TX (remote may be accommodated for the right candidate).

• Candidate must be legally authorized to work in the United States without requiring employer-sponsored visa sponsorship now or in the future.
• Sol‑Ark is unable to consider candidates on OPT, H1B, CPT, or any status that will require sponsorship now or in the future.

The Product Marketing Manager - Commercial and Industrial will lead the development and execution of marketing strategies for Sol‑Ark’s C&I product portfolio. The role focuses on crafting compelling unique value propositions (UVPs), creating sales and customer presentations, defining product positioning, generating marketing collateral, leading marketing campaigns, and conducting competitive comparisons tailored to the C&I vertical. Emphasis is on relaying solution‑oriented information and summarizing financial benefits, including ROI, cashflows, and IRR metrics, to demonstrate value for commercial and industrial customers.

• Product Positioning and UVP Development:
  Create and refine clear, compelling unique value propositions (UVPs) for Sol‑Ark’s C&I products, including hybrid inverters, energy storage systems, cloud monitoring software, SaaS platforms, mobile apps, and balance of systems components, with an emphasis on scalable solutions and financial benefits like ROI, cashflows and IRR.
• Competitive Comparisons and Positioning:
  Analyze competitor products and strategies to develop competitive comparisons, highlighting Sol‑Ark’s advantages and differentiating features in the C&I solar market to strengthen product positioning.
• Sales and Customer Presentations:
  Develop high‑impact presentations for sales teams and customers, showcasing product benefits, technical advantages, competitive differentiators, solution integrations, and financial impact analysis tailored to C&I audiences.
• Marketing Collateral Generation:
  Produce engaging marketing materials, including marketecture, datasheets, whitepapers, case studies, and digital content, that relay solution details and quantify financial benefits to support sales efforts and customer decision‑making.
• Marketing Campaigns:
  Plan, execute, and measure multi‑channel marketing campaigns to drive awareness, demand, and adoption of Sol‑Ark’s C&I products, collaborating with internal teams and external partners, with a focus on highlighting financial and operational efficiencies.
• Market Research and Insights:
  Conduct competitive analysis, market research, and customer feedback studies to inform product positioning and identify opportunities for differentiation in the C&I solar market, including financial modeling and value analysis.
• Cross‑Functional
  
  Collaboration:
  
  Partner with product management, engineering, sales, and customer success teams to align marketing strategies with product roadmaps, solution architectures, and customer financial needs.
• Brand Advocacy:
  Act as a brand ambassador, ensuring consistent messaging and positioning across all marketing touchpoints, including websites, social media, trade shows, and industry events.
• Performance Tracking:
  Monitor and report on the effectiveness of marketing campaigns and collateral, using data‑driven insights to optimize strategies and achieve KPIs, including metrics related to financial impact and customer acquisition.

• Bachelor’s degree in Marketing, Business, Communications, Finance, or a related field; MBA or technical background in renewable energy is beneficial.
• 3+ years of experience in product marketing, preferably in the renewable energy, power electronics, energy generation/transmission sectors with a focus on C&I applications.
• Strong understanding of key components of C&I solar products, including hybrid inverters, energy storage, and software solutions (cloud monitoring, SaaS, mobile apps).
• Proven ability to develop UVPs, product positioning, competitive comparisons, and customer‑facing marketing materials, with experience in financial analysis (e.g., ROI, cashflows, IRR).
• Experience creating and executing successful marketing campaigns across digital and…