Marketing Specialist

This is an on-site role in our Allen, TX office.

We are seeking an experienced, hands‑on Marketing Specialist to support and advance the day‑to‑day marketing, sales, business development, and customer‑facing activities of the organization.

This role will be responsible for more than event coordination. The Marketing Specialist will help plan and execute marketing programs, develop and maintain marketing content, support brand and product communications, coordinate customer‑facing events and demonstrations, manage marketing assets and demo equipment, and provide logistical and communications support to the Operations and Manufacturing teams in Allen.

The ideal candidate combines practical marketing experience with strong organizational and project‑management skills. This person will be comfortable developing marketing materials, coordinating cross‑functional initiatives, managing vendors, supporting customer engagement, and ensuring that marketing programs are executed professionally and effectively.

• Support the development and execution of marketing plans, campaigns, and initiatives aligned with company sales and business development objectives.

• Help establish marketing priorities, timelines, deliverables, and measures of success.

• Develop, write, edit, and coordinate marketing content, including brochures, product literature, presentations, case studies, newsletters, email communications, website content, social media posts, and other collateral.

• Coordinate the creation and maintenance of sales enablement materials and product communications.

• Translate technical and operational information into clear, accurate, and compelling customer‑facing content.

• Maintain consistency in company branding, messaging, tone, and visual presentation.

• Coordinate website content updates and help identify opportunities to improve the company’s online presence.

• Support email marketing, social media, digital communications, and other outbound marketing activities.

• Help manage marketing calendars, campaign schedules, content plans, and project status reporting.

• Monitor marketing activities and assist with evaluating campaign, event, and lead‑generation results.

• Maintain organized records of marketing activities, content, vendors, budgets, and performance information.

• Lead the planning and execution of trade shows, conferences, product demonstrations, customer visits, facility tours, open houses, partner events, and other customer‑facing activities.

• Develop event plans, schedules, budgets, timelines, checklists, and communications.

• Coordinate booth space, registrations, freight, shipping, storage, signage, furniture, internet, electrical services, catering, and other event requirements.

• Coordinate event messaging, presentations, demonstrations, promotional materials, lead‑capture processes, and follow‑up plans.

• Work with Sales and Business Development to identify event objectives, target audiences, customer meeting opportunities, staffing requirements, and follow‑up activities.

• Coordinate the preparation, testing, shipment, setup, and return of displays, product samples, demo equipment, and marketing materials.

• Support customer demonstrations by coordinating presenters, equipment, schedules, facilities, presentations, and supporting content.

• Assist with customer and visitor experiences at the Allen facility, including meeting rooms, presentations, demonstrations, signage, tours, and site readiness.

• Coordinate post‑event activities, including lead tracking, follow‑up communications, reporting, material returns, and lessons learned.

• Support on‑site activities as needed, including occasional travel.