Senior Director, Head of Global Marketing, EPD; m/f/d
Listed on 2026-10-03
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Marketing / Advertising / PR
Marketing Management, Brand Ambassadors & Brand Management -
Management
JOB DESCRIPTION:
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world in nutrition, diagnostics, medical devices and branded generic pharmaceuticals that create more possibilities for more people at all stages of life. Today, 114,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.
Abbott's Established Pharmaceuticals Division (EPD) is looking to recruit a Senior Director, Head of Global Marketing (m/f/d) Based At the EPD HQ in Basel, Switzerland Primary Job Function:
Lead, define, and orchestrate the global marketing vision, strategy, and execution for Abbott's Established Pharmaceuticals Division (EPD), driving sustainable above-market growth, enterprise value creation, and long-term competitive advantage across a multi-billion-dollar, multi-therapeutic portfolio spanning 80+ markets. As the most senior marketing leader in the organization, this role is accountable for shaping the end-to-end commercial strategy across all therapeutic areas, integrating portfolio strategy, brand building, innovation, digital ecosystems, and go-to-market excellence into a single, coherent growth engine.
The Head of Global Marketing ensures the organization consistently outperforms competitors by embedding a data-driven, insight-led, and patient-centric approach across the full value chain from early portfolio ideation through lifecycle management and in-market execution. This role serves as a key strategic partner to Executive Leadership, influencing enterprise-wide priorities, resource allocation, and long-range planning, while building a high-performance global marketing organization capable of delivering transformational impact at scale.
Enterprise Marketing Strategy & Leadership
Define and lead the overarching global marketing and commercial strategy across all therapeutic areas, ensuring alignment with corporate objectives and long-term growth ambitions.
Architect and continuously evolve the company's global brand and portfolio strategy, ensuring clear prioritization, competitive differentiation, and optimal resource allocation.
Translate market dynamics, competitive intelligence, and customer insights into actionable enterprise strategies that drive above-market growth and market share leadership.
Portfolio & Innovation Leadership
Lead the integration of marketing with I&D, Business Development, and Portfolio Expansion to define "where to play" and "how to win" across short-, mid-, and long-term horizons.
Drive the identification, evaluation, and commercialization of new growth opportunities, including in-licensing, partnerships, and lifecycle innovation.
Ensure a robust, future-ready portfolio by embedding commercial excellence into development decisions and accelerating time-to-market for new assets.
Global Brand & Launch Excellence
Drive breakthrough creativity in all global brand campaigns and instil the need & processes to ensure that this translates through to local brands and local brand execution.
Establish and govern global brand positioning, architecture, and communication strategies across all therapeutic areas and product categories.
Oversee the design and execution of best-in-class global launch strategies, ensuring consistent excellence and rapid scalability across affiliates.
Ensure all marketing programs are differentiated, insight-driven, and effectively deployed through multi-channel engagement models.
Commercial Execution & Affiliate Impact
Drive execution excellence across regions and affiliates by setting clear strategic direction, performance targets, and governance…
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