Strategic Marketing & Chapter Lead

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come.

Join Roche, where every voice matters.

At Roche Diagnostics, we are transforming healthcare by bridging the gap between innovative diagnostic solutions and commercial adoption. As our Strategic Marketing & Chapter Lead, you will hold a pivotal, dual-impact role: driving the long-term commercial strategy for our healthcare transformation platform while nurturing and coaching a high-performing team of marketing experts. In this leadership position, you will shape the market presence of our diagnostics portfolio in the Netherlands.

You will balance strategic business development, ensuring our innovations successfully navigate complex tenders and reach the right healthcare professionals, with proactive chapter leadership. As a mentor and coach, you will foster a culture of marketing craftsmanship, data-driven experimentation, and enterprise thinking. If you are passionate about commercial strategy and leading people to transform the Dutch healthcare ecosystem, this is your chance to make a lasting impact.

We have two positions open across the following networks:
Core Lab & Near Patient Care, Molecular Lab & Pathology Lab. You may apply for one or both networks.

• Drive Marketing Strategy: Connect global priorities with the Dutch market to build a seamless, integrated marketing roadmap that drives long-term business growth and clear value creation.
• Nurture Marketing Craftsmanship: Act as a senior marketing sparring partner for your chapter, developing the strategic, digital, and soft skills of your team members.
• Lead Cross-Functional Alignment: Act as the central point of contact for portfolio prioritization, navigating competing interests within and between Networks and portfolio overarching initiatives to optimize resources.
• Empower Through Agile Leadership: Promote a collaborative culture as a Visionary, Architect, Catalyst, and Coach, ensuring an empowered mindset thrives away from traditional hierarchy.
• Synchronize Market Launch & Excellence: Partner closely with Sales and Network leaders to align customer segmentation, product launches, pricing strategies, and competitive tender responses.
• Manage Performance & Growth: Provide consistent individual coaching and manage team development through frequent feedback loops, continuous capability building, and alignment with the Network (business) Leads.

• Commercial Track Record: 8 to 10 years of experience in a complex commercial environment, including at least 5 years focused on strategic marketing, ideally within Med Tech, Diagnostics, or Life Sciences.
• Leadership & Mentorship: Proven experience in coaching high-performing, professional teams and managing diverse internal and external stakeholders.
• Financial & Tender Acumen: Demonstrated proficiency in pricing strategies, tender management, and managing commercial budgets with a strong focus on ROI.
• Professional & Educational Background: A Master’s degree in Business, Marketing, or a related field. A professional marketing qualification, such as NIMA C or an MBA, is highly preferred.
• Market Knowledge: A solid understanding of the Dutch healthcare ecosystem, compliance regulations, and commercial stakeholder dynamics in the Netherlands.
• Communication
  
  Skills:
  
  Exceptional communication skills with professional fluency in English, while Dutch language proficiency is highly preferred for local market engagement.

For over 125 years, Roche has been working towards a healthier future with one clear goal: "Doing now what patients need next". We believe that the greatest medical challenges can only be solved through intensive collaboration with healthcare professionals and patients. Our impact goes beyond healthcare, we also take full responsibility for our planet. Since 2025, all our locations have run on 100% sustainable electricity, a major milestone in our ambition to be fully climate neutral, net zero, by 2045.

At Roche, you are not just working on the healthcare of tomorrow, but also on a healthy, sustainable world.

• Excellent benefits including a half 13th month, performance-based bonus, lease car, 30.5 days of holiday, and participation in our stock programme.

Contact:
Hiring Manager Syanni Kristallijn or Talent Acquisition Partner, Matthijs van Heusden, at  or m

A healthier future drives us to innovate. Together, more than 100000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26…