PGA Partnership Manager

Premier Golf is a luxury golf tour operator and travel company headquartered in Alpharetta, Georgia, with offices in London, St Andrews, and Dublin, specializing in bespoke domestic and international golf vacations. As the official Destination Travel Partner of the PGA of America, Premier Golf has delivered world-class golf experiences since 1989- cementing our position as a leader in international golf travel.

Backed by UK-based Your Golf Travel, we are expanding our events, product portfolio, and team. We are seeking enthusiastic, customer service-driven professionals to join our dynamic company.

PGA Program Manager will possess a strong understanding of the role of the PGA Professional within private clubs and the broader golf industry. Candidates should have prior golf industry experience and knowledge of current industry trends and member engagement. The Individual will understand the responsibilities and influence of PGA Professional and effectively communicate the value and benefits of club golf travel experiences.

The ability to build trusted relationships with PGA Professionals, club leaders and high-net-worth members/individuals regarding premium golf travel experiences.

Strong networking, relationship management, event engagement and consultative communication skills are essential to successfully grow partnerships and expand brand presence.

Premier Golf is seeking an entrepreneurial, strategic, and high-performing Program Manager to build, scale, and lead our flagship PGA Relationship & Travel Program. This pivotal business leader will serve as the primary architect of the PGA strategy, responsible for translating vision into operational reality.

The ideal candidate possesses strong relationships within the PGA network—with a particular emphasis on PGA Section leaders, officers, and local PGA Professionals—combined with exceptional business acumen. You will build comprehensive business plans, define operational standards (SOPs), recruit and direct a team of Regional PGA Relationship Consultants, and drive P&L growth. Reporting directly to Senior Leadership, you will own the end-to-end commercial and operational success of the program.

• Develop, execute, and refine a multi-year master business plan for the PGA Relationship & Travel Program, aligning with overall corporate revenue goals.

• Establish clear KPIs, performance benchmarks, and financial targets (revenue, margin, lead generation, and partner retention).

• Monitor market trends, competitive positioning, and customer feedback to continually adapt program offerings and maximize market share.

• Serve as the primary liaison and brand ambassador between Premier Golf, PGA Section leaders, Section Executive Directors, and key industry stakeholders.

• Proactively build and cultivate trusted relationships across various PGA Sections, engaging Section officers and PGA Professionals at the regional level.

• Design high-value partnership initiatives, Section-level engagement programs, and exclusive travel incentives tailored to PGA Professionals and their members.

• Build, implement, and maintain comprehensive Standard Operating Procedures (SOPs) for the entire program lifecycle, including lead generation, CRM tracking, booking workflows, customer service standards, and post-trip follow-up.

• Collaborate with internal operations, marketing, and reservation teams to ensure seamless execution and exceptional client delivery.

• Establish transparent reporting mechanisms to track team activity, conversion metrics, and financial performance for presentation to Senior Leadership.