Social Media Team Lead

Max Preps, a division of Play On Sports, is America’s source for high school sports—connecting fans, athletes, and communities through the stories and highlights that define local sports culture. We celebrate the young men and women who inspire their hometowns through dedication, teamwork, and excellence.

We’re looking for a Social Media Team Lead who is passionate about high school sports and fluent in digital culture. This role is approximately 80% hands‑on execution and 20% leadership and strategy.

You’ll lead by example—creating, posting, and engaging daily across Max Preps’ social platforms while guiding a small but high-performing team of producers and contractors. This position is ideal for someone who thrives both in the weeds of content creation and in helping shape the larger social strategy.

This role will be central in ensuring Max Preps’ voice, speed, and creativity remain unmatched in the high school sports landscape. You’ll also collaborate closely with senior leadership on voice, direction, and larger campaign concepts—bringing the strategy to life through exceptional execution.

• A positive brand affinity among our target audience.
• Year‑over‑year increase in engagements, video views, and audience (subscribers/followers) on Max Preps’ social outlets.
• Consistent, high‑quality posting cadence across all platforms.
• A creative team producing daily viral wins and memorable storytelling moments.
• A Max Preps social presence that feels fast, authentic, and nationally relevant.
• Clear execution of campaigns, trends, and brand voice.
• Utilize the social audience to drive brand awareness and growth to Max Preps and Play On brands.

• Lead by doing:
  Actively post, edit, and engage across Max Preps’ social platforms (Instagram, Tik Tok, You Tube, X, and Facebook).
• Guide the team:
  Manage and mentor social media producers and contractors, fostering creativity, accountability, and growth.
• Oversee all posting cadence and scheduling across Instagram, Tik Tok, You Tube, X, and Facebook—ensuring content goes live at the right time, in the right format, with the right tagging and captions.
• Create daily content:
  Edit short‑form vertical videos (Tik Tok, IG Reels, You Tube Shorts) and build quick‑turn social graphics using Premiere, Cap Cut, and Photoshop.
• Collaborate cross‑functionally:
  Partner with editorial, video, and sales teams to align social output with larger initiatives and sponsored programs.
• Execute live coverage:
  Lead or personally post during key events, tournaments, and game nights.
• Analyze and adapt:
  Track performance metrics and audience feedback to adjust strategies in real time.
• Ensure reliability:
  Manage team schedules, coverage shifts, and off‑hours rotations to maintain 24/7 presence.

• A passion for execution and love being hands‑on with posting, curation, and content packaging.
• Thrive under tight deadlines and high‑volume environments.
• Strong creative instincts and can bring leadership’s ideas to life quickly and accurately.
• Are comfortable managing a team and ensuring accountability, consistency, and attention to detail.
• Are highly organized and can juggle multiple priorities while keeping a steady posting rhythm.
• Are available to work nights, weekends, and holidays—when the best high school sports moments happen.
• 4+ years managing social media for a sports, entertainment, or digital media brand.
• Expertise in Instagram, Tik Tok, You Tube Shorts, and X/Twitter.
• Strong copywriting, video editing (Premiere, Final Cut, Cap Cut), and Photoshop skills.

• Ownership over Participation—You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars—You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win‑win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort—You are driven by a desire to grow and actively seek opportunities to expand your comfort…