Senior Digital Marketing Manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.

Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Global Payments is a dynamic company dedicated to providing top quality merchant services. Takepayments is the UKs most trusted payments provider with an outstanding 4.9 rating on Trustpilot. The Global Payments Group is a Fortune 500 company that offers a full range of configurable solutions that unify every aspect of commerce. We make it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.

The global marketing function of Global Payments is responsible for Brand, Product Marketing, Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments. Our Revenue Marketing team's vision is to drive growth by putting the customer at the front and centre of everything we do and to be accountable for driving the best outcomes for our customers, our employees, and our business.

We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

The Senior Digital Marketing Manager is a business-critical role within the Revenue Marketing organisation and will have a significant impact on revenue growth. This person will develop and orchestrate SEO / SEM marketing plans aimed at small business merchants in the UK, building and reviewing cross-sell and up-sell campaigns to the backbook and value added services. Along with coordinating in region transactional messaging to existing merchants, supporting with events and collaborating with the wider team to grow revenue from existing merchants.

This high-impact role requires a results-driven marketer who is innovative, takes initiative, and has a deep understanding of the customer. They should have extensive experience running campaigns that align with the customer decision journey and using organic and email marketing channels to drive growth and retention.

• Lead integrated campaign strategy, planning, and execution for Global Payments' products, focused on growing revenue from existing merchants in the UK.
• Map customer audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive messaging plans across multi-channels.
• Build and implement the organic strategy for in-region performance improvements, creating and aligning to consistent KPIs demonstrating SEO growth for our websites.
• Develop and build content led campaigns to grow outreach to the website through localised content and thought leadership.
• Develop and implement customer lifecycle campaigns, optimising customer engagement, supporting retentions activities and aligning with that departments as a key stakeholder.
• Measure & optimise campaign & BAU performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
• Provide ongoing performance, insights, and goal pacing to internal stakeholders and leaders
• Work with Sales Enablement to ensure Sales teams are enabled to successfully convert engagement with welcome journey campaigns.
• Support and develop customer marketing to align with Consumer Duty, specifically Consumer Understanding.
• Collaborate with International Marketing, wider Digital Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and audiences
• Evaluate new suppliers, manage campaign budget and related supplier onboarding
• Present campaign updates at marketing all-hands meetings and other forums on a regular basis
• Provide regular audits to…