Product Marketing Manager, Content

Overview

Product Marketing Manager, Content

Location:
Alpharetta, GA

We are hiring a Product Marketing Manager who loves to create content and is masterful at transforming technical concepts into compelling stories for sales, customers and industry. This role will work with Product Directors across the portfolio to accelerate and execute content strategies that clearly communicate product value and customer benefits for a variety of internal and external mediums.

Own content planning and delivery for product marketing—from acquisition campaigns and landing pages to case studies, pitch decks, video scripts, and one‑pagers. Work with the Product Marketing Team to evolve our tone of voice, streamline intake and review workflows, and maintain a searchable repository so teams can quickly access the latest approved materials. Collaborate closely with Product, Creative, Central Marketing, and field teams to bring differentiated narratives to market.

• Craft benefit‑led messaging across formats: campaigns, social posts, blog articles, landing pages, case studies, pitch decks, video scripts, one‑pagers, and more.
• Refine and evolve Aptean’s tone and voice to engage diverse B2B audiences through consistent storytelling.
• Maintain a centralized, searchable repository of current assets with clear version control.
• Capture and synthesize customer anecdotes and market insights to inform GTM decisions, product prioritization, and value propositions.
• Partner with Account Management, Product, Creative, Central Marketing, and Growth/Field teams to maintain consistent messaging and uphold brand standards.
• Lead a streamlined content review process, engaging Legal and Corporate/Global Comms to meet compliance and regulatory requirements.
• Manage multiple high‑impact content initiatives simultaneously—meeting deadlines, ensuring quality, and adapting to shifting priorities.
• Own the content calendar, production roadmap, and delivery workflows; keep stakeholders aligned and informed.
• Establish and run a clear content intake process for PMMs and key stakeholders to enable timely creation.

• Excellent writer with the proven ability to create benefits and value driven messages.

• Adept at using generative AI tools and agents to accelerate meaningful content production.

• Strategic content professional who blends creativity with structure; storyteller with a product marketing mindset.

• Comfortable balancing brand integrity, compliance, and business goals.
• Curious, collaborative, and passionate about scaling best‑in‑class content for external audiences and internal teams.
• Strong cross‑functional collaboration skills with a track record of success in fast‑paced environments.
• Innovative thinker who embraces continuous improvement and experimentation.

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Experience with AI, ERP or Supply Chain preferred.
• 5+ years in content management or product marketing content; experience in international/matrix organizations preferred.
• Exceptional writing, editing, and storytelling; adept at tailoring for diverse audiences.
• Demonstrated expertise in multi‑channel content development for product marketing and sales enablement.
• B2B (or B2B2C) industry experience.
• Strong organizational skills; experienced managing multiple projects concurrently.
• Proven success collaborating across functions in a global, deadline‑driven environment.
• Creative, strategic mindset with a passion for innovation in content marketing; comfortable using insights to guide decisions.

What's in it for you?

• Competitive compensation package
• Opportunity to shape the future of a high-impact AI-first platform
• Collaborative, innovative, and inclusive company culture
• Flexible working arrangements and professional growth opportunities

About Aptean:

Aptean is transforming the way global businesses manage their transportation, logistics, and supply chain operations. Our TMS SaaS solutions bring innovative technology to logistics providers, shippers, and supply chain professionals, delivering targeted solutions that drive efficiency and results. With over 3,700 employees, 60+ products, and a worldwide customer base, now is the perfect time to advance your career at Aptean.

At Aptean, we are committed to fostering a diverse, equitable, and inclusive company culture. We believe that embracing different perspectives and backgrounds fuels innovation and success. We are dedicated to creating an environment where every employee, regardless of race, gender, age, religion, disability, or nationality, can thrive and contribute to our mission.

"At Aptean, our diverse and global team is our greatest asset. By harnessing our differences, we maximize our success and that of our customers." – TVN Reddy