Head of Growth Marketing Acquisition

Load Up is hiring a Head of Growth Marketing to own our growth engine across DTC and marketplace channels. This is a strategic, hands‑on leadership role based onsite at Avalon in Alpharetta, GA — with direct influence over revenue, customer acquisition, retention, and long‑term customer value.

You'll own the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth, leading a high‑performing team and reporting into executive leadership.

• Define and own the growth marketing strategy across direct‑to‑consumer (DTC) and marketplace channels, aligning acquisition, retention, monetization, and revenue growth with company OKRs
• Lead and optimize seven‑figure media budgets across paid social, paid search, programmatic advertising, CTV, and affiliate marketing (Meta, Google, and beyond)
• Optimize marketing investment against CAC, ROAS, LTV, conversion rate, and unit economics
• Develop channel‑level budget allocation strategies based on performance, incrementality, and growth potential
• Build a rigorous experimentation program (A/B and multivariate testing) across creative, acquisition funnels, pricing, onboarding, and customer journeys
• Establish growth KPIs and executive‑level dashboards for acquisition, retention, revenue, and marketplace performance
• Partner with analytics and data teams on attribution, measurement, LTV/CAC modeling, and reporting using SQL, BI tools, and experimentation platforms
• Maintain strong standards for marketing measurement, tracking, attribution, privacy, and data governance

• Build and scale lifecycle marketing across email, SMS, push, and in‑app messaging — including onboarding, retention, reactivation, and win‑back programs
• Improve retention and repeat behavior through segmentation, personalization, testing, and behavioral data
• Partner with Product and Engineering to improve customer journeys and remove funnel friction
• Partner with Marketplace Operations and Product to grow marketplace supply and demand
• Identify and scale growth levers that improve marketplace activation, utilization, liquidity, and long‑term customer value while protecting unit economics

• Recruit, lead, mentor, and develop a high‑performing growth marketing organization, including performance marketers, lifecycle marketing specialists, analysts, and creative partners
• Lead agency and marketing technology vendor relationships with clear performance and cost‑efficiency expectations
• Partner closely with Product, Engineering, Finance, Analytics, and Operations to prioritize growth initiatives
• Present growth strategy, performance insights, forecasts, and recommendations to executive leadership and board‑level stakeholders

• 10+ years of growth marketing, performance marketing, digital marketing, or customer acquisition experience
• ~4+ years of senior marketing leadership experience within a DTC, marketplace, platform, or technology‑driven business
• ~ Experience leading a website redesign or major conversion initiative.
• ~ Familiarity with marketing automation, analytics, and AI‑enabled workflows.
• ~ Demonstrated success scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing, managing seven‑figure or larger digital media budgets
• ~ Proven experience growing a two‑sided marketplace or platform business, with a strong understanding of supply/demand growth, customer acquisition, retention, and unit economics
• ~ Experience building and scaling lifecycle marketing programs across email, SMS, push, and in‑app channels
• ~ Strong analytical skills with SQL, BI tools, attribution platforms, and…