Marketing Generalist

Ministry Brands is looking for a Marketing Generalist to join our growing team! Who we are Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades.

The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace.

We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

The Marketing Generalist executes the campaigns that generate new business pipeline. You will report to the Director of Demand Generation and work across every Demand Gen Manager on the team to build, launch, and measure campaigns spanning email, paid media, landing pages, and lead capture. This is a broad role within demand generation. Rather than owning one channel, you work across all of them, and you are the person the team counts on to get campaigns out the door accurately and on schedule.

Long‑form content and creative production sit with our Content and Brand teams. You write the campaign copy that carries their work into market: nurture emails, subject lines, landing page copy, and calls to action. We are looking for someone who can do the work on day one: write and build a nurture sequence in Hub Spot, stand up a landing page, catch the errors in a campaign before it ships, and pull the funnel numbers that show whether it performed.

• Build and launch campaigns end to end across email, paid, landing pages, and lead capture, working from briefs set by the Demand Gen Managers and the Director
• Keep the campaign calendar accurate and visible, flag conflicts and dependencies early, and chase the assets, approvals, and copy needed to hit go‑live dates

• Brief and coordinate with the Content, Brand, and Marketing Operations teams to get long‑form content, creative, and technical support in on time
• Monitor lead handoff to sales: watch routing, catch leads that stall, and close the loop with the sales team on lead quality

• Help develop nurture programs end to end: map the sequence, write the emails, build the workflow in Hub Spot, and report on what converts
• Write campaign copy that performs: nurture and promotional emails, subject lines, form and call to action copy, and ad copy variants for testing
• Adapt assets from the Content and Brand teams into demand gen formats without losing brand voice
• Build and deploy emails, workflows, and lists in Hub Spot
• Partner with Marketing Operations on list hygiene and deliverability practices: documented list sources, opted‑in contacts only, and no purchased or scraped lists

• Build and update landing pages for campaigns and offers, writing and adapting page copy around approved messaging and creative
• Run structured tests on headlines, offers, forms, and calls to action, and…