Advertising Strategist, Sales Development

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising.

Our ad tech division Free Wheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising.

Our ad tech division Free Wheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary  The Sales Development Advertising Strategist is an outward, forward-thinking partner to Comcast Advertising Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve advertiser’s needs/objectives/goals.

 
Job Description

Job Description Core Responsibilities Conduct proactive industry trend analysis to identify both 1:1 and scaled (1-to-many) opportunities.  Collaborate with Sales and Leadership to deliver market intelligence and develop points of view for Comcast Advertising.  Partner with the Measurements & Insights team, Business Development, and other internal resources to uncover new business opportunities and support revenue growth.  Lead the development of initial campaign strategies for clients, including discovery sessions, custom strategic presentations, and cross-functional coordination. 

Demonstrate a strong understanding of Comcast Advertising’s portfolio and effectively communicate media strategy, technology, creative, sponsor ships, data, attribution, and audience solutions.  Develop discovery questions to uncover client goals, audience needs, and value propositions.  Support Account Executives in client-facing meetings and presentations by providing expertise, insights, and recommendations.   Evaluate campaign performance to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews. Requirements: 

Bachelor’s Degree or equivalent experience.  Generally requires 5-7 years’ experience.  Geographic knowledge of designated territory (local, multi-market, auto, enterprise).  Foundational knowledge of industry trends and competitive landscape.  Ability to demonstrate an understanding of and ability to speak to multiple subject matter experts within the organization tied to media strategy, creative, sponsor ships, data, attribution and audiences.  Design abilities (PPT, basic graphics, etc.). 

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big…