Marketing Manager

Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what’s possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award‑winning brands, Ashton Woods, and Starlight Homes.

The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The company’s commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated home builders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.

Headquartered in Atlanta, Georgia;
Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Jacksonville, Nashville, Myrtle Beach, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what’s possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award‑winning brands, Ashton Woods, and Starlight Homes.

The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The company’s commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated home builders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.

Headquartered in Atlanta, Georgia;
Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Jacksonville, Nashville, Myrtle Beach, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

The Marketing Manager leads the marketing strategy and execution of programs designed to drive qualified consumers to Ashton Woods communities and  with a focus on optimizing ROI of marketing spend. The Marketing Manager also serves the broader role of brand steward for every touchpoint with the consumer.

Strategic Planning and Execution:

• Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation, and optimization in alignment with goals.
• Develop, manage, and execute annual/quarterly marketing strategies and marketing plans.
• Partner with VP of Sales to ensure marketing programs are aligned with goals.
• Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content.
• Provide agency partners with well‑thought out, effectively written creative briefs and evaluate creative output against briefs in an objective, articulate, constructive manner.
• Own the holistic lead management database messaging capabilities for the division, including all triggered emails, e-blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors.
• Attend weekly sales meetings and conduct community visits to build rapport with sales agents.
• Serve as local market expert responsible for monitoring trends and competitive activity both online and within the community.

• Manage marketing budget and regularly analyze…