Coordinator, Marketing - Social Media

Description United Aesthetics Alliance (UAA) Coordinator, Marketing - Social Media

Location:

Hybrid/Remote
- Alpharetta, GA About United Aesthetics Alliance At United Aesthetics Alliance (UAA), we are dedicated to empowering our medical professionals and staff at leading plastic surgery practices and med spas nationwide. We believe that when people feel confident in their own skin, they're free to live with purpose. As a rapidly growing medical aesthetics company, we are building a best-in-class platform through exceptional partnerships, innovative services, and a culture rooted in excellence.

Position Summary The Social Media Marketing Coordinator is a creative and channel strategist responsible for building and elevating UAA's practice brand presence across social media. This role drives content quality and channel performance across practice handles while personally shooting, editing, and producing content. Reporting into the VP of Marketing, this is an ideal role for a creative-first, results-oriented marketer who is equally comfortable behind a camera as they are analyzing content performance.

• Own social media strategy, content, and channel performance across UAA's practice portfolio- driving brand presence, follower growth, engagement, and lead generation across Instagram, Tik Tok, Facebook, and You Tube.
• Personally shoot, edit, and produce high-quality photo and video content, bringing a creative and technical editing skills to every piece of content published
• Establish content quality benchmarks, visual guidelines, and editorial direction that reflect the luxury positioning of UAA practices
• Develop and maintain content calendars across practices, ensuring consistent cadence, brand alignment, and timely execution
• Track and report on social KPIs including follower growth, engagement rate, reach, and new patient inquiries - making data-backed recommendations to marketing leadership
• Stay ahead of social trends and rapidly translate relevant opportunities into on brand content
• Share top-performing organic content and audience insights with the paid media team to inform paid creative strategy
• Serve as the primary point of contact for external agencies or vendors executing social media on behalf of UAA practices to ensure brand and accuracy approvals
• Monitor vendor performance against defined KPIs and flag gaps as needed
• Lead the strategic launch and growth of UAA's social presence on new platforms including Tik Tok

• Execute a social content strategy aimed at driving new patient leads - including consultation CTAs, service spotlights, before-and-after storytelling, and offer-driven content
• Test content formats, CTAs, and posting strategies to improve lead volume and quality
• Own DM strategy and response protocols across practice handles, ensuring inquiries are captured promptly and handed off effectively to drive booking conversion
• Partner with the CRM and paid media team to ensure social-generated leads are tracked and attributed accurately

• Manage surgeon and provider social handles - supporting profile growth, content consistency, and brand alignment
• Build scalable enablement tools for providers - including branded templates, caption guides, and content frameworks that make it easy for them to post authentically
• Conduct provider social audits and deliver recommendations to improve profile performance
• Develop employee-generated content (EGC) programs that harness provider and staff content to extend the practice brand's reach

• Build and manage an influencer and creator program - owning vetting, outreach, partnerships, and…