Senior Marketing Communications Manager

The Senior Marketing Communications Manager reports to the Marketing Communications Director and is primarily responsible for leading integrated marketing communications across Spine, Extremities and Trauma portfolios, serving as a senior strategic partner to Product Marketing, Sales, Clinical/Medical Affairs, Regulatory, and external agency/vendor partners.

• Full-time
• Hybrid: 3-days onsite in Alpharetta, GA

This position requires an experienced marketer who can think both strategically and execute with precision – owning campaign development from insight to execution, translating the business or customer problem defined with cross functional leaders, writing creative briefs, aligning cross-functional partners, leading agency development, managing medical/legal/regulatory (MLR) approval, production, launch, and measuring results.

Integrated campaigns will support brand awareness, product adoption, sales enablement, and revenue growth across Spine, Extremities and Trauma. Success in this role requires both strong campaign judgment and hands-on execution across digital, email, social, events, sales tools, video, and print.

• Partner with internal Spine, Extremities and Trauma Product Marketing, Marketing Communications Director, Medical Affairs and Sales teams to translate priority customer needs, business objectives, competitive challenges, and content gaps into marketing communications campaigns.
• Develop and execute campaigns and product launches, translating launch strategies and product priorities into coordinated marketing communications, content, and campaign execution.
• Author clear, actionable campaign creative briefs that translate agreed business objectives and persona priorities into customer insight/problem, single-minded message, proof points, call to action, channel strategy, deliverables, success metrics, timeline, and budget parameters.
• Lead agency kickoff sessions and serve as the day-to-day campaign owner. Guide agency and internal creative partners through campaign concepting, copy development, design review, MLR preparation, production, launch, and post-launch optimization while maintaining brand voice and compliance requirements.
• Provide senior-level counsel on portfolio priorities, campaign sequencing, resource allocation, agency scope, and channel investment across Spine, Extremities, and Trauma.
• Translate technical product information, clinical evidence, surgeon feedback, and field insights into clear, audience-appropriate messaging and campaign concepts.
• Own post-launch campaign performance reviews by consolidating metrics, field feedback, and agency learnings, identify what worked, document improvements, and apply insights to the next campaign cycle.

• Develop and execute integrated omnichannel campaigns across print, social, digital, email, video, web, event, and sales enablement resources, ensuring each tactic directly supports the approved campaign strategy and launch plan.
• Own the marketing workflow required to move materials through Veeva/MLR for submissions, annotations, version control, routing, tracking, and final approved-file management.
• Collaborate with Product Marketing, Clinical/Medical Affairs, Regulatory, and Sales to translate clinical evidence and product strategy into differentiated value propositions and compliant promotional messaging.

• Ensure Spine, Extremities and Trauma campaign and sales-enablement content is organized, current, easy to find, and appropriately deployed in our sales enablement platform, High Spot, so sales representatives and distributors can use it effectively.
• Use High Spot and campaign analytics…