Senior Marketing Manager

Senior Marketing Manager

Curry Supply is seeking a driven and detail-oriented Senior Marketing Manager with strong Project Management capabilities and a deep understanding of Salesforce Marketing Cloud
, eCommerce administration
, and data integration
. This role will lead integrated marketing and sales initiatives supporting our truck manufacturing and aftermarket solutions business units.

Another key focus of this role is to develop and execute a cohesive aftermarket messaging strategy
, while ensuring consistency of the Curry Supply brand across all product lines. This role also oversees digital performance, campaign execution, and customer experience enhancements across all customer channels.

• Identify and pursue new business opportunities and revenue streams.
• Analyze customer insights, lost sales, and competitor activity to refine sales strategy.
• Support pricing, positioning, and go-to-market strategies with data-driven inputs.
• Foster long-term customer relationships and improve overall engagement.
• Collaborate across departments to enhance the customer journey at every stage.

• Lead the strategy and execution of integrated campaigns (digital, print, social, events).
• Develop and implement unified messaging across trucks, parts, and aftermarket services.
• Use market research to uncover customer needs, trends, and innovation opportunities.
• Monitor KPIs and campaign performance to make data-informed recommendations.
• Align all marketing efforts with a strong, consistent brand voice and visual identity.

• Manage cross-functional project teams and timelines for campaigns and initiatives.
• Plan and execute trade shows, exhibitions, and customer-facing events from start to finish.
• Oversee logistics, vendor relationships, and internal/external communications.
• Conduct post-event performance reviews to assess ROI and future improvements.

• Build, manage, and optimize targeted email marketing campaigns
  .
• Maintain subscriber data
  , segmentation strategies, and contact hygiene.
• Develop and manage automated customer journeys with behavioral triggers.
• Use dynamic content and personalization strategies to increase engagement.
• Monitor campaign analytics and continuously optimize based on performance.
• Ensure compliance with privacy regulations
  , opt-in/opt-out standards, and CAN-SPAM policies.

• Manage and update the eCommerce platform
  , including product listings, pricing, promotions, and inventory accuracy.
• Collaborate with internal teams to support UX improvements and digital merchandising.
• Monitor site performance (traffic, conversion, bounce/abandonment rates) and drive enhancements.
• Identify and resolve technical issues, escalating to IT/support vendors as needed.
• Ensure product content is aligned with brand voice and marketing efforts.

• Maintain and optimize Salesforce integration across marketing and eCommerce systems.
• Ensure data integrity across CRM, Marketing Cloud, and Commerce Cloud platforms.
• Develop dashboards and reporting structures to track KPIs using Salesforce Reports
  , Google Analytics
  , and other tools.
• Analyze data to inform decisions across marketing, sales, and customer experience initiatives.

• Manage internal memberships and industry associations for brand value and alignment.
• Define and continuously enhance the customer journey for internal and external stakeholders.
• Collaborate with service, engineering, and product teams to elevate lifecycle touchpoints.

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 6+ years of B2B/B2C marketing experience in industrial, manufacturing, or automotive sectors.
• Hands‑on experience with Salesforce Marketing Cloud and Salesforce Commerce Cloud
  .
• Proven project management skills across marketing, events, and digital initiatives.
• Strong analytical mindset with experience in campaign measurement and performance optimization.
• Excellent communication and cross-functional collaboration skills.

• Familiarity with aftermarket parts or heavy equipment manufacturing industries.
• Expertise in marketing automation, customer journeys, and lifecycle marketing.
• Trade show and event logistics experience.
• Experience working with CRM/ERP data integrations.
• Comfortable using tools like Google Analytics, Excel, Hub Spot, or Tableau.

Mid-Senior level

Full-time

Marketing

Motor Vehicle Manufacturing

Medical insurance
Vision insurance
401(k)
Paid paternity leave
Paid maternity leave
Disability insurance

Apply BELOW