Ecommerce Lead

About the role

As the Ecommerce Lead, you will own the day-to-day performance and experience of the 4th & Reckless online business. You’ll be responsible for driving commercial results while continuously improving the customer journey, onsite experience, and conversion performance.

This role blends e-commerce trading, UX-led optimisation, and platform execution, working cross-functionally to ensure products, campaigns, and content are delivered seamlessly and in a way that serves both the customer and the business.

This role suits someone who is commercially minded, analytical, and experience‑led, with a strong understanding of how trading, merchandising, and site experience work together.

• Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets.
• Analyse performance across product, traffic, onsite behaviour, and marketing channels to identify growth opportunities.
• Own and deliver the digital trading calendar, ensuring launches, promotions, and drops are executed with the customer journey in mind.

• Take ownership of the onsite customer journey, ensuring navigation, PLPs, PDPs, checkout, and mobile experience are optimised for conversion.
• Identify and implement UX and CRO improvements, using data, insight, and testing to enhance engagement and reduce friction.
• Lead A/B testing and continuous optimisation initiatives in partnership with internal teams and external partners.

• Work closely with the Ecom Merchandiser to optimise category structure, product, and onsite storytelling.
• Ensure product pages are fully enriched with high-quality imagery, copy, sizing, and fit information to support performance.
• Manage promotional setup, onsite messaging, and banners to ensure smooth and accurate execution.

• Lead and manage the Customer Care team, ensuring a consistent and seamless customer experience.
• Use customer feedback, service data, and pain points to inform improvements across the site and journey.
  
  Oversee product uploads, inventory accuracy, and pricing integrity, ensuring operational excellence.

• Partner with Marketing to align campaigns, storytelling, and acquisition strategies with onsite performance and conversion goals.
• Collaborate with Buying & Merchandising to highlight bestsellers, key drops, and inventory priorities.
• Work with Creative to ensure product presentation and content are optimised for both brand and performance.

• Deliver weekly and monthly performance reporting across commercial KPIs and experience metrics.
• Translate insight into clear actions and recommendations to continuously improve trading performance and customer experience.

• Experience in an e-commerce trading, digital merchandising, or e-commerce optimisation role, ideally within fashion or consumer retail.
• Strong analytical capability with hands‑on experience using Google Analytics / GA4, Shopify analytics, and trading reports.
• Solid understanding of UX, CRO, and digital customer journeys, and how they drive commercial outcomes.
• Comfortable balancing commercial priorities with experience‑led improvements.
• Confident working cross‑functionally in a fast‑paced environment.
• Strong communication skills and attention to detail.

• Experience working with Shopify Plus.
• Understanding of SEO fundamentals.
• Exposure to email and CRM platforms (e.g. Klaviyo).