Marketing Executive

Hybrid role (min 2-3 days a week in Altrincham Office)

Omni RMS is looking for a proactive and creative Digital Marketing Executive to support the growth of our brand, digital presence, and audience engagement. This role will support across the full marketing mix with a focus on SEO, social media, community building, and events, with the aim of increasing visibility, engagement, website traffic, and sales opportunities.

The successful candidate will be hands-on, organised, and confident working across multiple digital channels and projects simultaneously, while using insights and data to continuously improve performance.

• Plan and execute SEO content outreach campaigns to secure high-quality backlinks and increase Omni’s brand visibility
• Identify and build relationships with relevant publications, partners, and platforms for outreach opportunities
• Build and maintain relationships with external websites and contributors
• Monitor backlink profile and domain authority improvements

• Create and maintain a social media calendar to ensure Omni’s social strategy is up to date
• Create engaging social content aligned to Omni RMS’s brand and messaging
• Manage and grow social media channels, with a strong focus on Linked In
• Actively engage with followers, respond to comments and messages, and nurture online communities
• Monitor and report on social performance
• Adapt content to improve reach and engagement

• Support the planning, promotion, and execution of online and in-person events
• Coordinate event content, schedules, and communications across digital channels
• Assist with post-event follow-ups, content creation, and performance reporting

• Identify relevant online and offline communities, forums, and groups to join
• Engage authentically within communities to gather audience insights
• Spot opportunities to generate leads and support sales conversations
• Feed insights back to marketing and sales teams to improve targeting and messaging
• Upload and manage website content using the CMS
• Optimise content for SEO best practices, including keywords, metadata, and internal linking
• Ensure content is up to date, accurate, and aligned with brand guidelines
• Track website performance and suggest improvements to increase traffic and engagement

• Reach new and relevant audiences across digital channels
• Increase engagement with both new and existing audiences
• Drive increased website traffic through social media and SEO activity
• Improve domain authority through consistent backlink acquisition
• Increase Linked In reach, impressions, and engagement rates

• Minimum 1 year experience in a digital marketing role
• Understanding of SEO fundamentals and backlink strategies
• Strong social media content creation and community management skills
• Organised, detail-oriented, and able to manage multiple projects
• Experience managing Linked In for B2B brands
• Familiarity with CMS platforms (e.g. Word Press)
• Experience supporting or running events
• Basic knowledge of analytics tools (Google Analytics, Search Console, social insights)
• Experience designing graphics for social media (canva or similar)
• Experience of working within a CRM

• Curious and eager to learn about audiences and market trends
• Confident engaging with communities and external partners
• Creative thinker with a data-driven mindset
• Collaborative, comfortable working across teams as well as working individually