Digital Media Account Executive

Digital Media Account Executive – Nexstar Media Group, Inc.

The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels – mobile, tablet and web.
• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services.
• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully.
• Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth.
• Establish, maintain and grow relationships with advertisers and agencies.
• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace.
• Consistently communicate with clients on all business activity.
• Have complete knowledge of the market and competitive landscape.
• Utilize a consultative sales approach to develop strategic understanding of clients' business and marketing needs.
• Meet and exceed performance management targets for account activity and revenue generation.
• Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives.
• Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget.

• BA or BS in Business, Marketing or Advertising preferred.
• 5+ years of digital media sales and marketing experience preferred.
• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy, etc.
• Motivated, enthusiastic, self‑starter who can work effectively both independently and in a team environment.
• Effective communication and client presentation skills.
• Ability to interact with high‑level decision makers.
• Ability to sell through a consultative sales experience.
• Ability to sell a vast array of products.
• Excellent follow‑up, strong organizational skills and attention to detail.
• Proven ability to meet and exceed sales goals and secure revenue goals.
• Interest and passion for digital trends and how they relate to the media/broadcast industry.
• Strategic thinker with strong ability to translate complex ideas into succinct and compelling sales narratives.
• Resourceful, self‑motivated and a skillful multitasker.
• Strategic foresight.
• Valid driver’s license with an acceptable driving record.

• Mid‑Senior level

• Full‑time

• Marketing and Sales

• Broadcast Media Production and Distribution

Location:

Amarillo, TX