Head of Marketing and Communication

Result areas of the department

The Head of Marketing & Communications is responsible for leading and integrating all external and internal communications, building the Oikocredit brand, coordination of investor marketing efforts (with a strong focus on capital inflow) across Oikocredit, and supporting the inflow network in their role as ambassador of Oikocredit’s brand and investor movement.

The role ensures a consistent and compelling voice across audiences and channels to strengthen Oikocredit’s reputation, increase investor engagement, and support mission-driven capital raising. This includes setting the overall strategic direction, coordinating cross-functional campaigns, and building an agile and collaborative team culture

Strategy, Planning and Internal Enablement

• Personally lead this domain, ensuring overall coherence, coordination and high performance of the marketing and communications team.
• Drive annual planning, budgeting and prioritisation processes.
• Direct the development of investor marketing strategies.
• Lead the cross-domain studio to develop content
• Implement and maintain performance monitoring and reporting to enable data-informed decision making.

Brand, Content and Corporate Communication

• Lead strategic alignment of Oikocredit’s narrative, positioning and reputation management across external communication.
• Provide oversight and direction on content development including storytelling and official reports such as the annual and impact reports.
• Ensure formal publications are accurate, compliant, visually appealing and relevant to audiences.
• Guide the team in producing complex and sensitive corporate content balancing narrative quality with regulatory demands.
• Ensure close collaboration with CEO and chair of the Supervisory Board in relation to crisis communication and reputational issues.
• Provide strategic oversight to ensure internal communication promotes staff engagement, alignment and connection.
• Support the internal communication officer in cross-department collaboration, especially with HR.
• Manage internal communication and supports engagement across teams to keep staff informed and connected to the organisation’s strategy, values and activities.
• Ensure close collaboration with HR and senior management on the optimal organisational positioning of this role

Investor Marketing and Channel Activation

• Direct the execution of investor marketing strategies and campaigns to support capital raising objectives.
• Oversee planning and design of investor propositions ensuring compliance and alignment with audience needs.
• Collaborate with Investor Engagement teams to guarantee consistency between central messaging and local implementation.
• Drive and optimise multi-channel marketing efforts to attract and retain investors, strengthen the Oikocredit movement, and ensure continuous improvement of the digital investor journey and campaign performance…