Head of Marketing,Communications & Advocacy Job Amersfoort area,Utrecht Netherlands,Marketing / Advertising / PR

We’re looking for an experienced Head of Marketing, Communications & Advocacy to lead strategy and execution, unite teams, and translate our mission into impactful campaigns.

A senior strategic marketer who combines strong experience in digital growth and acquisition with a good understanding of communications, advocacy, brand and reputation.

Result areas of the department

Strategy, Planning and Internal Enablement
- Responsible for strategy development. Ensure department-wide planning, performance tracking, campaign coordination, and capacity building. Ensure communication and marketing efforts are aligned across teams and audiences. Manage external partners and freelancers strategically and efficiently.

Brand, Content and Corporate Communication – Safeguard consistent and compelling corporate narrative and reputation across all channels, with high-quality storytelling and official publications that meet compliance standards. Provide advice to leadership on crisis communication and reducing reputational risk. Foster staff engagement and alignment with Oikocredit’s mission and strategy through effective internal communication messaging and tools, in collaboration with HR and other departments.

Investor Marketing and Channel Activation
- Drive investor engagement through targeted campaigns, product positioning and compliant messaging. Optimise the investor journey in close collaboration with retail and institutional sales teams and regional stakeholders. Manage consistent brand presence across all media, efficient content distribution and continuous improvement through performance monitoring.

About the job

The Head of Marketing, Communications & Advocacy is responsible for leading and integrating all external and internal communications, building the Oikocredit brand, coordination of investor marketing efforts (with a strong focus on capital inflow) across Oikocredit, and supporting the inflow network in their role as ambassador of Oikocredit’s brand and investor movement.

The role ensures a consistent and compelling voice across audiences and channels to strengthen Oikocredit’s reputation, increase investor engagement and support mission-driven capital raising. This includes setting the overall strategic direction, coordinating cross-functional campaigns and building an agile and collaborative team culture.

Main responsibilities

Strategy, Planning and Internal Enablement

Personally lead this domain, ensuring overall coherence, coordination and high performance of the marketing and communications team.
Drive annual planning, budgeting and prioritisation processes.
Direct the development of investor marketing strategies.
Lead the cross-domain studio to develop content
Implement and maintain performance monitoring and reporting to enable data-informed decision making.

Investor Marketing and Channel Activation

Direct the execution of investor marketing strategies and campaigns to support capital raising objectives.
Oversee planning and design of investor propositions ensuring compliance and alignment with audience needs.
Collaborate with Investor Engagement teams to guarantee consistency between central messaging and local implementation.
Drive and optimise multi-channel marketing efforts to attract and retain investors, strengthen the Oikocredit movement and ensure continuous improvement of the digital investor journey and campaign performance through data-driven insights.
Set priorities and lead strategic guidance for channel use and content delivery across digital and print platforms.
Ensure all published materials meet brand standards and deadlines.
Manage collaboration between the in‑house designer, content producers and channel managers.
Monitor distribution effectiveness and guide improvements where…