Regional Sales Manager to Westermo

Do you like both technology and sales? Do you want to work in a small team with a strong team spirit and work in value-based sales? Then you might be our new Account Manager!

Westermo is a rapidly growing international company that is a leading supplier of equipment for industrial data communication to the world market. We have 15 sales and service offices around the world, and now we are looking forward to expanding our business in the Netherlands!

Westermo develops and manufactures advanced products for industrial data communication that are used in mission‑critical installations and in harsh industrial environments such as trains, mines, ports, the energy sector and more. Communication networks built from our products are very robust and secure and provide high value for our customers.

We are now seeking a salesperson to help us establish and grow our presence in the Netherlands and the Benelux region. Our new office in the Netherlands is planned to open in early 2026, and this is a fantastic opportunity to be part of launching Westermo’s operations in Benelux from the ground up.

Your responsibilities will include answering incoming inquiries, prospecting, acquiring, and developing new customers, in addition to expanding our existing customer base. The role focuses primarily on new customer acquisition and relationship building across a mix of industries – including the railway sector. Our focus segments are the Energy sector, Train and Trackside, Marine and Automation. You will oversee part of our Dutch clients, with the objective of growing our market and customer portfolio.

This work will be conducted in close collaboration with our Country Manager and the Managing Director in Sweden.

We believe in an organization where we work together. Westermo is "the small company with the big customers" and we have an interesting mix of large OEMs, medium‑sized system integrators and end users, but also a steady stream of recurring business from smaller, loyal customers. For Westermo, quality is everything, both when it comes to products, but also people and the organization itself.

We have a strong customer focus; integrity is at the center.

We usually say that when we play, we play to win, and we always play fair!

The primary responsibilities include identifying and understanding customers' network solution requirements and proposing solutions based on Westermo's products and services. We employ several value‑based sales techniques. You will collaborate closely with the local Country Manager, as well as a team comprising technical support, inside sales, and pre‑sales specialists based in Västerås, Sweden. The role requires travel to customer sites in the Netherlands, office‑based tasks and occasionally meetings at the head office in Sweden.

We are looking for a salesperson who has experience in technical B2B sales and who wants to work with the entire sales process; from prospecting to building relationships and sales, and following up and supporting existing customers. You are a team player who loves to interact with customers, solve problems, and believes in our products, solutions, and services. You are an excellent communicator who has the ability to engage, challenge, educate and influence others.

You are motivated by the mix of work: contacting potential new customers, as well as developing existing. Our values are important to us, and we want you to share them. You probably already got a feel of them whilst reading the ad; we are customer focused, put quality first, we play fair, and we always help each other out by sharing knowledge and asking questions.

• Hands on experience in selling technical products through value‑based selling.
• High integrity and honesty, with a strong ethical approach to sales.
• Higher education in areas such as technology, engineering or similar.
• Fluent in Dutch and English
• Driving license

• Experience with using a CRM system (we are using Sales Force) and Office
  365.
• Preferably a background in the IT and/or OT industry
• Background in industrial data communication, process automation, or related…