Senior Director, Revenue Marketing; Americas

As the Senior Director, Revenue Marketing (Americas), you will lead our demand generation and regional marketing strategies across North America and Latin America, fueling revenue growth for Workiva in the Americas. In this highly visible role, you will design and execute integrated marketing programs that drive awareness with the objective of generating high-quality pipelines. Leading a team of well-seasoned directors, this leader is responsible for developing and executing multi-market and multi-channel strategies focused on acquiring new customers and expanding existing customers.

In addition, this leader will oversee the maturation of the critical emerging market of Latin America. Over time, you will evolve this function into a unified Revenue and Growth Marketing engine for the Americas, driving scalable pipeline generation and customer acquisition and expansion in the region.

This position will play a pivotal role in aligning regional marketing efforts with company-wide goals, collaborating closely with Product Marketing, Brand, and Sales to deliver measurable outcomes. The Senior Director will own campaign strategy, execution, and optimization while managing budget and resources to maximize ROI. They will serve as a senior member of the marketing leadership team, representing Americas Revenue Marketing priorities in cross-functional discussions.

What You'll Do

Strategic Leadership: Set the strategic vision for revenue marketing in North America and Latin America, ensuring alignment with company objectives and regional revenue goals. Develop and scale regional marketing teams, fostering a culture of operational excellence, accountability, and innovation. Collaborate with executive and cross-functional leaders, including Product Marketing, Marketing Operations, Sales, Field, and Partner Marketing to ensure alignment and visibility of key initiatives.

Serve as the advocate for Canada and LATAM demand generation within the global marketing leadership team

Demand Generation Strategy: Develop and implement a comprehensive Americas demand generation strategy and regional marketing plan that drives brand awareness, demand, and pipeline. Own the Americas marketing calendar and budget - orchestrating multi-channel campaigns (digital, email, social, webinars), ABM programs, partner with field and partner marketing initiatives to meet pipeline and revenue targets.

Pipeline & Revenue Ownership: Jointly own the in-quarter pipeline target with Sales, driving qualified opportunity creation through focused revenue marketing initiatives. Monitor funnel performance from lead to closed-won and optimize tactics at each stage to maximize conversion rates and ROI on marketing spend. Provide regular reporting on pipeline contribution, campaign performance, and insights to regional and global stakeholders.

Performance Optimization: Define and implement data-driven frameworks to measure and optimize marketing performance across North America and LATAM. Use performance insights to continually refine campaigns for improved lead quality, conversion, and revenue impact. Partner with Product Marketing, Marketing Operations, Sales and Sales Ops leadership to optimize lead flow, improve MQL-to-SQL conversion, and enhance pipeline progression. Own reporting dashboards for key marketing KPIs, presenting results and insights to senior stakeholders

Sales Alignment & Go-to-Market: Partner closely with North American and LATAM product marketing and sales leaders to align marketing programs with sales priorities. Lead joint go-to-market planning for the Americas to ensure marketing campaigns, content, and events are coordinated with sales plays, target account lists, and quota objectives. Facilitate continuous feedback loops with Sales (e.g., pipeline reviews, SLA management) to jointly drive revenue outcomes.

Account-Based Marketing & Field Programs: Oversee the design and execution of Account-Based Marketing (ABM) campaigns and field marketing programs targeted at strategic accounts in the region. Guide your team to create personalized account campaigns, executive events, regional webinars and industry conferences that engage key buyers and accelerate deal cycles. Ensure a balance of high-touch programs for enterprise accounts and scalable demand gen tactics for broader market segments.

Team Leadership: Manage and mentor a high-performing marketing team, including demand generation managers, campaign specialists, ABM leads, and channel managers. Set clear goals and KPIs for the team, provide coaching and professional development, and foster a culture of collaboration, creativity, and accountability. As the team grows, ensure the right structure and talent are in place to support both English-speaking North America and Spanish/Portuguese-speaking LATAM initiatives.

Marketing Innovation: Champion marketing innovation in the Americas region. Leverage new technologies and techniques, prioritizing application and integration of AI and marketing…