Brand and Finance Coordinator

Job no: 529429
Work type: Staff Full Time
Location: UMass Amherst
Department: Auxiliary Services
Union: PSU
Categories: Public Relations, Marketing, Communications, Accounting/Finance/Budget, PSU A

About UMass Amherst

The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity.

The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world.

The Finance & Brand Coordinator plays a strategic role in advancing UMass Auxiliary Enterprises’ (AE) marketing, branding, and revenue-growth initiatives. This position blends marketing strategy with cost accounting and financial insight, ensuring all campaigns, partnerships, and brand decisions are guided by measurable performance outcomes.

Reporting to the Director of Residential and Retail Dining Services, the Coordinator uses tools such as cost variance analysis, margin analysis, regression forecasting, and demographic modeling to guide decision-making. The role requires a deep understanding of accounting, finance, consumer behavior, and the diverse demographics of the UMass community. The Coordinator ensures AE’s brand presence is consistent, data-driven, and aligned with both student needs and institutional goals.

• Conducts cost accounting analytics and regression-based analyses to evaluate campaign performance, pricing models, student engagement trends, and revenue impacts.
• Assess the financial viability of marketing campaigns using cost variance insights, margin analysis and contribution margin analysis.
• Evaluate sponsor ships, vendor agreements, and strategic partnerships by assessing ROI, financial impact, budget-to-actual comparisons and revenue forecasts. Assures financial alignment with AE goals through cost/margin modeling.
• Supports B2B relationship management by preparing analytics-based reports and presenting partnership performance updates to leadership.
• Collaborate with graphic design and communications teams to ensure data-driven brand alignment.
• Develop marketing collateral (flyers, banners, digital assets) informed by demographic and behavioral insights.
• Manage AE’s social media content strategy, scheduling, and engagement optimization using analytics.
• Prepare executive-level marketing and performance reports by synthesizing data from multiple internal and external sources.
• Conduct competitor benchmarking and support financial planning for marketing initiatives and event strategy.
• Synthesize complex data into clear insights for senior leadership, developing actionable recommendations for content, branding, and product strategy.

Performs other duties as assigned.

• Bachelor’s degree in Accounting, Marketing, Communications, Business Analytics, or related field.
• Experience in marketing, brand development, or public relations.
• Strong analytical skills with proficiency in marketing analytics and data visualization tools (e.g., Tableau, Power BI).
• Familiarity with Google Analytics, A/B testing, and digital marketing metrics.
• Excellent written and verbal communication skills.
• Proficiency in graphic design tools (Adobe Creative Suite, Canva).
• Experience managing social media platforms and analyzing performance metrics.
• Strong project management skills and ability to meet deadlines.
• Ability to work collaboratively with internal and external stakeholders.