Assistant Director of Creative Services

Assistant Director of Creative Services at the University of Massachusetts Amherst

Location: UMass Amherst

Work type: Staff Full Time

The Assistant Director of Creative Services will work as part of the Creative Services Team to create engaging photo and video content for Massachusetts Athletics, focusing on football, men’s basketball, women’s basketball, and ice hockey. The role supports attendance and revenue generation through creative content and sales collateral.

• Work with the creative, communications and marketing teams to shoot and edit engaging photo and video content.
• Collaborate with the Associate Athletics Director of Creative Services and Digital Strategy, coaching staffs, to ideate, direct, and produce digital content across multiple mediums, including @UMassAthletics and sport‑specific social media platforms.
• Create, develop, and implement social media content strategies, guidelines, and creative campaigns.
• Lead the creative vision, storyboarding and production planning for multimedia features that showcase the pride and excellence of Massachusetts Athletics.
• Collaborate across departments to bring major initiatives, events, and campaigns to life through visual storytelling.
• Serve as a creative leader, using video to connect audiences, drive engagement, and elevate the brand; track platform analytics and recommend growth strategies.
• Plan, oversee, coordinate, and craft athletic team video content, including pre‑production, scheduling, ideation, equipment management, filming, archiving footage and post‑production.
• Shoot gameday footage, practice sessions, student‑athlete features and other projects for Olympic Sports and revenue sports.
• Hire, train and manage creative content team interns, recruiting and mentoring student interns to assist with photo, video, and editing.
• Research best practices to ensure content strategy aligns with audience trends.

• Perform other duties as assigned.

• Bachelor’s degree in Graphic Design, Visual Design, Sports Management, or related field and one year of relevant experience.
• Demonstrable knowledge of Adobe Creative Suite (Premiere, Lightroom, Photoshop).
• Understanding of photography and videography.
• Portfolio showcasing photo and video work.
• Strong organizational skills with ability to adapt to changing priorities.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects.
• Team player able to work across diverse groups.
• Detail‑oriented, proactive, energetic, creative thinker, problem solver.

• Strong understanding of sports.
• Proficiency in graphic design (Photoshop).
• Knowledge of motion graphics.

• Typical office environment.
• Extended periods of sitting, standing, repetitive movements; may require lifting or carrying video and production equipment.

• Monday–Friday, 37.5 hours per week.
• May be required to work some evenings and weekends.

Level 26. PSU Hiring Ranges apply.

Along with the application, please submit a resume. References will be checked at the finalist stage and provide contact information for three professional references.

Final date to receive applications:
January 23, 2026 (Eastern Standard Time).

EEO Statement:
The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti‑discrimination laws.