Product Director, Shine Advisor Product & Technology

About Shine

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Advisor Global area is building the future for CPAs in Shine. Our vision is that accountants can transform from being bookkeepers to actual advisors - and we get there by automating the manual work and providing proactive, real-time insights in a collaborative platform shared by CPAs and their clients.

We're building an AI-native product for accountants covering the full CPA journey: collaborating with clients, collecting documents, producing the accounting, verifying its quality, running the firm etc. Everything is built modular with open APIs and integrated into the wider Shine and Cegid ecosystem, starting in France and designed to scale across Europe. The area consists of 5 product teams:
Collaboration, Production, Audit, Integrations and Practice Management each led by a trio of Product Manager, Engineering Manager, and Product Designer.

This is a rare opportunity to shape a new product category from the inside, with the reach and domain depth of Europe's accounting leader behind you.

Job located in The Netherlands, Amsterdam

As Product Director, Shine Advisor, you own the product direction for the CPA experience in the global product. This is a builder's role - you are responsible for taking a young product from first launches to a full CPA solution.

• Own the Advisor Global product strategy and roadmap end-to-end - sequence what gets built when across day-to-day accounting, collaboration, integrations, and practice management, balancing near-term launches with the long-term platform bets.

• Lead and develop your product teams - support and challenge your PMs and their teams across the area. Set a high bar for outcome-focused discovery and delivery.

• Drive real discovery with CPAs - we validate problems with accountants directly, from shadowing monthly closings to usage analysis, and build what earns their trust rather than working from a feature backlog.

• Shape our AI-native approach - decide where AI genuinely transforms accounting workflows and where the conservatism of the profession demands transparency and control.

• Orchestrate across the ecosystem - partner closely with the Core Accounting, Pre-Accounting areas in the global product as well as the other Advisor areas in France and Spain focusing on the local products to deliver a coherent experience for CPAs and their clients.

• Track what matters - active CPAs and end-clients, revenue, and the adoption and efficiency metrics that show accountants are winning back time.

• You have led product teams building complex B2B SaaS products - ideally in accounting, fintech, or adjacent domains.

• You have a solid accounting or bookkeeping domain knowledge and understand double-entry bookkeeping.

• You are a product leader - you give your PMs real ownership, set…