Lead - Marketing Operations & Effectiveness

Position: Lead - Marketing Operations & Effectiveness 3
Lead
- Marketing Operations & Effectiveness Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform ther tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.

Get to know us at  and on Linked In, You Tube, X, and Facebook.

Job Description
-Lead, Marketing Agentic Operations Role Summary Genpact is building a new Marketing Agentic Operations capability to design, deploy, govern, and continuously improve AI-powered agents and workflows that enhance how Marketing plans, executes, and optimizes work. This role sits at the intersection of marketing strategy, marketing operations, AI solution design, enterprise governance, and execution.

This is not a purely strategic or advisory role. The successful candidate will remain close to the build while also owning the operating model, roadmap, prioritization approach, governance standards, and stakeholder alignment required to scale Marketing’s agentic capability safely and  the early phase of the team, this role is expected to be approximately 70% hands-on builder and 30% lead, evolving over time as the capability and team mature.

Purpose of the Role Build and operationalize agentic AI workflows that help Marketing teams move faster, improve consistency, strengthen governance, and scale execution across campaign planning, content operations, audience segmentation, ABM, lead lifecycle support, reporting, and sales handoff.

Own the roadmap for Marketing agentic solutions in partnership with the Marketing leadership team, balancing business value, technical feasibility, governance, risk, and long-term maintainability.

Create the standards, documentation, controls, and operating rhythm that turn AI experimentation into a repeatable Marketing capability.

Partner across Marketing, Sales, Mar Tech, IT, Data, Privacy, Legal, Compliance, and Change teams to ensure solutions are practical, integrated, auditable, and aligned to enterprise standards.

Key Responsibilities Own the end-to-end lifecycle for marketing agentic solutions, including intake, discovery, process mapping, prioritization, solution design, prototyping, build, testing, rollout, adoption, monitoring, and iteration.

Lead the portfolio of Marketing AI use cases and determine what gets built (in partnership with Marketing leadership), when, and why based on business impact, risk, feasibility, stakeholder readiness, and reuse potential.

Remain hands-on in designing and configuring agents and workflows across approved enterprise AI platforms such as Microsoft Copilot, Claude, Gemini, and other approved ecosystems as needed.

Translate ambiguous business needs into clear requirements, workflow logic, prompts, guardrails, integration requirements, acceptance criteria, and…