Integrated Insights Business Partner

Salary Range: €61,400.00 - €

The Integrated Insights Business Partner is a country-level role within Field Excellence, Integrated Insights & Data, Analytics & Platforms (EE). The role transforms complex data and information into clear, actionable insights that enable strong commercial and Value & Access decision-making across assigned Therapeutic Areas. You will act as a strategic insights partner, connecting business strategy with execution by translating Therapeutic Area, Commercial and Value & Access priorities into the right business questions, analytics and research approaches.

Working across primary and secondary market research, business analytics, competitive intelligence and forecasting, you will generate and integrate insights that provide a holistic view of market dynamics, customer needs, brand performance and growth opportunities. You will collaborate closely with Therapeutic Area teams, Value & Access, Finance, Field Excellence and Data, Analytics & Platforms, as well as external research and data partners, to create a unified and evidence-based understanding of the market and enable better business decisions.

Act as the primary Integrated Insights partner for assigned Therapeutic Area(s) and/or Value & Access, consolidating insights and analytics needs across Commercial and cross-functional stakeholders. Translate business strategy and priorities into clear insights, analytics and market research questions. Lead and support primary and secondary market research across areas including patient journey mapping, segmentation, positioning, market mapping, competitive intelligence and ecosystem assessments.

Integrate internal KPIs with multiple external data sources to generate holistic insights on market, customer, patient and brand performance. Ensure effective reuse of existing local and international research and insights before commissioning new research, helping to avoid unnecessary duplication. Act as a key local partner for internationally driven primary market research initiatives. Coordinate external data acquisition, including syndicated data, panels and other sources, in line with Integrated Insights standards.

Build understanding and data literacy around market, sales, customer and patient data across the organization. Act as a key point of contact for relevant secondary data and insights sources, including IQVIA datasets and standardized internal performance metrics. Continuously identify emerging market trends, competitive developments, customer behaviors and unmet needs and translate these into opportunities or potential risks for the business.

Develop and maintain robust market assumptions to support forecasting, including epidemiology, market development, competitor events, uptake assumptions and access milestones. Partner with Data, Analytics & Platforms to translate business requirements and market assumptions into data products, analytical solutions and relevant KPIs. Co-create research designs and analytics requirements that address priority business questions and support effective decision-making. Partner with Therapeutic Areas, Finance and Value & Access to provide market and access inputs into product and Therapeutic Area forecasts and scenario planning.

Support the assessment and quantification of growth opportunities, ensuring functions work from a consistent and aligned set of market assumptions. Provide relevant insight and analytical input to Field Excellence activities, including target setting where appropriate.

Define and align key performance indicators that effectively measure business and brand performance.…