Business Data Analyst

We are Bugaboo Group, home to three iconic brands:
Bugaboo, Joolz, and Artipoppe. Each has its own story and identity. Together, we share one purpose: creating exceptional products and experiences that support families at every stage of parenthood. Bugaboo pioneers premium mobility, empowering parents to explore the world with confidence. Joolz pairs smart designs with a commitment to sustainability, so families can make conscious choices without compromising style. Artipoppe redefines babywear through luxurious craftsmanship that celebrates both parent and child.

Our story is built by people.

From designers and engineers to marketers and customer care experts, more than 1,100 of us work across 30 countries to shape the future of our brands. We care about what matters, putting families, quality, our people, our brands, and our planet at the heart of what we do.

We are united by innovation, collaboration, and a drive to make a meaningful impact. We innovate with impact, encouraging curiosity, welcoming new perspectives, and exploring ideas that make a difference. We grow together, sharing knowledge and believing the best ideas come from diverse teams working together.

Here, everyone is valued, respected, and empowered to succeed. We celebrate diversity, foster inclusion, and create room for people of all backgrounds to grow. We are driven to deliver, taking ownership of our work and the outcomes we create.

Join us. Bring your talent, build your career, and help shape the everyday lives of families around the world.

We are looking for an experienced Business Data Analyst with 5–8 years of relevant experience, with a primary focus on customer journey analysis and conversion rate optimisation (CRO). You will turn complex data into clear priorities and recommendations that improve conversion, profitable growth, marketing effectiveness and retention.

You will be part of the Digital Analytics team, working primarily with E-commerce, UX and CRO stakeholders. You will also support Digital Marketing, Customer Service and Management on questions related to the customer journey. You combine strong analytical and SQL capabilities with an understanding of customer behaviour and commercial performance.

You go beyond reporting KPI performance: you independently explore datasets, validate assumptions and investigate underlying causes. Your analysis helps teams decide which journey improvements to prioritize, what to test, how to improve marketing effectiveness and whether changes deliver measurable business impact.

This role fills the gap between performance reporting and evidence-based action. You own business-focused analysis, analytical requirements and recommendations, collaborating with BI and the Data team on dashboards, data models and data foundations.

• Analyze customer behaviour across digital touchpoints, with a primary focus on onsite engagement, product discovery and shopping behaviour, while connecting insights to acquisition, service and retention.

• Identify friction points and journey drop-offs, and size opportunities to improve customer experience, conversion and retention.

• Perform funnel, segment, cohort and behavioral analyses to investigate business questions.

• Translate findings into prioritized recommendations for E-commerce, UX and Digital Marketing, linking proposed improvements to conversion, profitable growth, marketing effectiveness and retention.

• Help stakeholders understand the drivers behind changes in customer and commercial performance.

• Support Digital Marketing with analysis of traffic quality, audience behaviour and post-click journeys to understand how marketing activity contributes to onsite engagement and conversion.