Art Director - FMCG​/ CPG

Grip is building the infrastructure for enterprise content production: a visual programming platform that turns brand systems into scalable, production-grade output.
Every great brand has a look, a feel, a way of seeing the world. Our job is to make sure that never gets lost, even when it's being produced a thousand times a day, in a dozen formats, across every market.
That's where you come in. As Art Director at Grip, you decide what "on-brand" really means and build the visual language that lets it hold up at scale, everywhere, automatically.
What You Will Do   Turn a brand's visual identity into a living set of rules for light, layout, type, and imagery, precise enough to be followed faithfully at scale
Set the bar for every piece of visual output, and keep raising it
Review every output with a director's eye. Catch what's off, fix what's close, and protect what's great
Partner with engineers to make sure creative intent survives the trip from your head to the screen
Sit with clients and brand teams, and turn "I don't love it" into something specific and buildable
Hold the line between creative ambition and what is possible to ship at scale
Who You Are:
An Art Director with a portfolio that proves it, campaigns, content, and film with real craft and a clear point of view
You think like a director of photography, someone who knows light, lens, color, mood, and framing cold, on set and on screen
You’ve worked with big brands or big stakeholder rooms, and know how to hold your ground
You can take a vague strategy deck and turn it into an idea a team can actually make
Experience working with clients and brands based in Asia is a plus.
Why Join Grip?  The Platform Position  Grip is building infrastructure for enterprise creative production—where brand systems are executed through software, not manually recreated.
The Market Timing  Enterprise demand for high-volume, on-brand content is accelerating. AI enables generation, but without structured art direction, output breaks. This role defines that structure.
The Technical Moat  Grip combines visual programming, AI workflow orchestration, and multi-tenant architecture (Type Script, Python, Elixir, C#) to deliver production-grade creative  Work  You define how global brands scale visually—turning creative intent into systems that produce consistent, high-quality output across every touchpoint.
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