Principal Product Designer, AI

Position: Principal Product Designer, AI Experience
About The Company
At VEED, we're a generative AI company building the AI video creation platform made for social. It's where millions of marketers imagine and generate branded videos, in minutes.

About The Company
At VEED, we're a generative AI company building the AI video creation platform made for social. It's where millions of marketers imagine and generate branded videos, in minutes.

Where And How We Work
At VEED we are hybrid, enabling teams and individuals to design their day and integrate work and life. For our London, Amsterdam, and Barcelona-based teammates, we ask that you spend 3 days a week in the office during your first 6 months — it’s the best way to connect, collaborate, and get to know your team. After that, you’ll shift to 1 day a week in the office, with flexibility to choose the day that suits you best.

About

The Role
Generative models can already make video that nobody could have made by hand. What they mostly can't do yet is take direction. Someone types a prompt, waits, and gets something close to what they meant. That gap is a design problem, and it's the one we want you to work on. We're building the next era of VEED: what it looks like when the ability to make a video sits with anyone who has an idea, and not just with people who know how to edit.

We don't think that's a faster timeline. We think it's a different kind of tool, and the shape of it isn't settled. This is the most open-ended design role 'll set the direction for how people create with AI here, across new products and surfaces rather than within one existing area, and you'll be the person the company looks to for what good looks like when it ships.

What You'll Do
Direction for our AI experiences

Set the design vision for how people create with generative AI at VEED, across surfaces rather than within one product area

Work at the front of the roadmap, defining the bets rather than executing ones already defined

Turn frontier model capability into something a marketer with no filmmaking background can actually direct

Build the prototypes and artefacts that make an unbuilt idea concrete enough for the company to argue about and commit to

Partner with engineering and research to understand what models can and can't do, and how fast that's changing

New interaction patterns for generative video

Define how people express intent, steer a model, and iterate when the output isn't deterministic

Decide where control belongs with the person and where it belongs with the model

Design for the parts that are easy to ignore: waiting, cost, failure, safety, and what should happen when a generation comes back wrong

Establish the patterns that become VEED's system as these surfaces mature, and document them so others can build on them

The quality bar

Own what good means for design at VEED and hold the line on it

Review and raise work beyond your own projects, including work you didn't start

Bring taste to a product category that mostly doesn't have any yet

Levelling up the team

Coach designers on vision work, prototyping, and craft

Make design legible to people who don't do it: engineering, research, commercial, and leadership

Be a reason strong designers want to work here

About You

Deep product design experience, with a portfolio that shows judgement on ambiguous 0→1 problems and not only finished screens

A track record of setting design direction for a product or a company, rather than delivering against direction someone else set

Real fluency with generative models. You've built with them, prototyped with them, and have opinions about where the current interfaces get it wrong

Strong prototyping ability. You make things real instead of describing them

Systems thinking. You can define new patterns, explain their consequences, and know when…