Creative Director

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About the Role
We’re looking for a social-first Creative Director who knows how to find culture where it is happening, turn that into a powerful creative idea and build it into a fully realized campaign world.
This person will report to and work closely with the VP, Creative, helping shape the creative vision across multiple campaigns and projects while also getting directly into the work. This is not a role for someone who only leads from the sidelines. We’re looking for a true player-coach—someone who can set the vision, lead the team and then jump in to write, concept, design, script, edit and help make the work better.
You should have a deep understanding of what social-first actually means. Not simply taking a traditional campaign and adapting it into social assets, but starting with behaviors, communities, creators, conversations, trends and cultural tension points to uncover the idea itself.
From there, you know how to blow that idea out into something much bigger.
A social post can become a cultural moment. A creator behavior can become a campaign platform. A conversation can become a film, an experience, a billboard, a partnership, a stunt or an entirely new brand world.
You understand that the best campaigns today can move fluidly across every cultural touchpoint—and that the channel should serve the idea, not the other way around.
You should be equal parts storyteller, brand builder, cultural thinker and creative craftsperson. Someone who can define the big idea, build the narrative around it and then actively help bring that story to life across social, creators, film, digital, experiential, out-of-home, partnerships, earned media and emerging platforms.
This is a role for someone who knows how to build campaigns and projects from the ground up—and who is comfortable getting their hands dirty doing it.
You can take an open brief, find the cultural opportunity and create a clear creative point of view around it. You can write the manifesto. Build the campaign narrative. Write the script. Crack the headline. Sit with an art director and push the visual system. Work with an editor to reshape a film. Jump into a social execution. Help build the deck.

Pressure-test a creator idea. Explore an AI-generated visual direction. Whatever the work needs, you are willing and able to get in there and make it stronger.
You should have a strong understanding of both copy and art. You know when a line needs another pass, when a script needs a stronger turn, when a visual system needs more personality, when an edit isn’t landing and when an execution simply needs to be pushed further. You can guide writers, art directors, designers, editors and makers while also actively creating alongside them.
You should also be obsessed with storytelling across platforms. You understand that every touchpoint has a different role to play and that the story should evolve as audiences move through the campaign rather than simply repeat itself everywhere.
You live and breathe social culture. You understand internet behavior, platform language, creators, aesthetics, fandoms, trends and the speed at which culture moves. You know what feels native, what feels forced and how to create work that belongs in the conversation rather than simply interrupts…