Organic Social Analyst

Organic Social Analyst – London, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, Tik Tok, and The White Company.

Here at DEPT®, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a Social Analyst to join the team!

The Social Analyst will work across a range of teams to deliver solid Social Media data and insights which will be used to increase campaign performance and help shape the best and most effective strategies for our clients. Collaboration is key as the Social Analyst will work closely with our clients, creative teams, tech teams and account management teams.

• Develop reports delivering accurate results in a timely manner outlining KPIs that align with client objectives.
• Manage & manipulate data in Google sheets, using formulas for ease. Automating the data sets where possible to speed up & improve the workflow.
• Deliver insights related to the data to tell a cohesive story of performance over a set period or time or for a specific campaign.
• Lead the vision for how cross-platform data can be utilised to inform optimal content creation and distribution.
• Work with clients internal analytics team to supplement any platform data with other relevant client data.
• Contribute insights and strategic thinking to all areas of the business (content, technology, media, data).
• Stay on top of platform and content trends, specifically regarding data insights best practices.
• Utilise social listening tools to monitor brand sentiment, trends and surface key talking points and topics of relevance for creative responses.
• Ensure constant innovation across all deliverables.
• Contribute to our creative process by sharing insights uncovered in your analysis.
• Continue to optimise and develop reporting processes to ensure efficiency.
• Research and assess technology solutions, processes and data sources to improve our capabilities.
• Liaise with clients when relevant to communicate performance insights.
• Present work internally and externally.

• Relevant experience within a social media analytical role at a digital/creative agency or internally at a consumer focused brand. This could be as an analyst or social media management role.
• Strong understanding of key social media platforms and the key metrics and data points associated with them.
• Ideally an understanding of both organic and paid social media, with organic being priority.
• Advanced proficiency reporting across a number of social media platforms including but not limited to;
  Tik Tok, Facebook, Instagram, You Tube, & Pinterest.
• Expertise in social listening platforms like Pulsar/Brandwatch.
• High proficiency in Excel/Google Sheets, comfortable with formulas & manipulating large data sets.
• An inquisitive and numerical mindset.
• Excellent time management and organisational skills with a high attention to detail.
• Good understanding of how to develop social first creative.
• Understanding of how organic social can play a role in helping clients meet their overall business objectives.
• Knowledge and experience of developing bespoke reporting frameworks.
• Ability to develop new reporting methodologies.

• A flexible, hybrid working policy (2 days from the…