Campaign Manager; FTC; div​/f​/m

Overview

This is a fixed term contract through until 31st December 2026 initially. This role is part of our eBay Inhouse team, where you will be employed by DEPT® but embedded within eBay.

Job purpose: We are looking for a hybrid AI-Enabled Campaign Manager who combines strategic campaign ownership with hands-on execution, operational excellence, and a strong interest in AI-driven marketing innovation. This role sits at the intersection of campaign strategy, CRM execution, marketing technology, data, and creative production. You will lead and execute customer-facing campaigns across eBay’s owned channels (email, push, onsite, in-app, landing pages), while leveraging AI tools and creative capabilities to scale personalization, improve efficiency, and drive performance.

You are both a campaign owner and an operator: comfortable managing timelines and stakeholders, while also building, QA-ing, and optimizing campaigns yourself. You bring a test-and-learn mindset, curiosity for AI, and the ability to turn insights into impactful customer experiences.

• Campaign Strategy, Ownership & Execution:
  Own the end-to-end lifecycle of CRM campaigns across global markets—from brief to launch, optimization, and reporting. Build and execute campaigns across channels (email, push notifications, onsite, in-app messaging). Drive customer-centric, personalized experiences aligned with eBay’s strategic categories and business goals. Manage campaign timelines, dependencies, and stakeholder communication across global teams. Ensure seamless execution and deployment, including QA, troubleshooting, and delivery accuracy.
• Marketing Operations & CRM Excellence:
  Build, QA, and deploy campaigns with attention to data accuracy, targeting logic, and rendering quality. Troubleshoot campaign issues (data, links, tracking, rendering) and ensure high-quality delivery. Maintain documentation, processes, and campaign tracking systems to ensure operational consistency. Support scalable workflows across tools (e.g. CRM platforms, Jira, Monday, Slack).
• AI Enablement & Innovation:
  Actively explore and apply AI tools to campaign workflows, improving speed, personalization, and performance. Use AI for content generation (copy, subject lines), creative ideation, and testing. Support development and refinement of AI prompts and workflows for repeatable marketing use cases. Support AI-driven experimentation, including personalization, segmentation, and optimization strategies. Ensure responsible AI usage, including data privacy, quality control, and output validation.
• Creative Asset Development & Optimization:
  Lead the development of campaign assets, from briefing to feedback and final delivery. Create, resize, localize, and optimize visuals for CRM channels. Ensure brand consistency and high-quality creative execution across all touchpoints. Enable rapid creative iteration to support A/B testing and performance optimization.
• Performance, Testing & Optimization:
  Own campaign reporting and deliver actionable insights to stakeholders. Design and support A/B testing frameworks and experimentation strategies. Continuously optimize campaigns using data-driven insights and test learnings. Contribute to marketing KPIs and business impact through measurable improvements.
• Cross-Functional Collaboration:
  
  Partner with Analytics, Product Marketing, Creative, Legal, Privacy, and Customer Service teams. Work across global markets and distributed teams to align campaign execution. Act as a bridge between strategy, operations, and creative, ensuring alignment and efficiency.

• Working proficiency in both German and English
• 3+ years in CRM, campaign management, or marketing operations
• Hands-on experience with owned channels (email, push, onsite, in-app)
• Strong project management and organizational skills with attention to detail
• Experience in e-commerce, marketplaces, or digital marketing environments
• Ability to operate in a fast-paced, matrixed, global environment
• Strong analytical mindset with experience in campaign QA, execution, and troubleshooting
• Advanced Excel skills and familiarity with marketing tools (e.g. Jira, Monday, Slack)
• Basic…