Seo specialist performance marketing

Position: seo specialist for performance marketing
Описание:  iO is a technology, information, and internet company that helps major brands such as NS, ABN AMRO, and TUI improve digital performance through SEO, performance marketing, data, and AI-driven solutions.
Задачи:
Deliver in-depth 360° SEO audits covering traditional search engines, social search, GEO, and marketplaces
Develop effective SEO strategies for clients
Determine and perform the analyses needed to identify growth opportunities for existing clients and prospects
Combine technical audits, content gap analyses, user intent research, and competitor strategies into strategic recommendations
Monitor the technical health of websites and collaborate with developers on platform improvements
Track results and report them to clients
Use tools such as GSC, GA4, Semrush/Ahrefs, Conductor, Screaming Frog, Majestic, and advanced AI tools
Stay current with developments such as E-E-A-T and GEO and share knowledge with the team
Build AI assistants and use the proprietary Bonzai AI tool to improve work efficiency
Guide complex SEO migrations from start to finish without losing valuable traffic
Participate actively in pitches and new business processes by translating SEO opportunities into tangible business value
Translate complex SEO/GEO issues into clear business objectives and accessible language aligned with clients' commercial goals
Join advisory conversations and identify valuable opportunities for clients through commercial insight
Collaborate with colleagues from different disciplines to optimize landing pages for organic conversions and align SEO and SEA keyword strategies
Требования:
At least 6 years of professional experience in SEO, preferably in an agency environment
Completed HBO or WO degree, preferably in communications, marketing, or commercial economics
Strong project management skills and the ability to manage multiple projects and tight deadlines
Strong sense of responsibility
Proactive communication with clients and colleagues
Ability to think strategically and outside the box
Strong data skills and the ability to make strategic decisions based on data analyses
Diagnostic mindset and ability to identify the root causes of SEO problems
Ability to prioritize high-value opportunities and allocate resources strategically
Ability to combine technical SEO, content gaps, user intent, competitor analysis, and business objectives into one coherent view
Ability to switch quickly between technical, content, UX, and commercial perspectives
Clear vision of the evolution of search, including AI, LLMs, and voice search, and ability to translate developments into strategic client opportunities
Fluent spoken and written Dutch and English
Nice to have:
French and/or German
Условия:
25 Vacation days based on a 40-hour workweek
8% Holiday allowance
Travel expenses and mobility schemes depending on the role and personal preference
Pension plan with a 4% employee contribution
iO covers the remainder up to the full premium
Healthy snacks and lunch available at every iO campus, with lunch available for a small fee
Annual personal development budget of € 3,000 for training, events, or courses
Team events and celebrations