Infrastructure Alliance Marketing Manager

* Netherlands
- North Holland
- Amsterdam

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We are seeking a dynamic Marketing Manager to lead strategy and execution for Lenovo’s Infrastructure Solutions Group across the Europe and META region. This role focuses on driving demand for Enterprise AI, Hybrid AI, and next-generation data center solutions, with a strong emphasis on Lenovo and NVIDIA offerings. The successful candidate will accelerate business growth through strategic collaboration, effective use of marketing investments, and impactful campaigns that showcase the value of scalable, high-performance infrastructure.

Key Responsibilities

• Translate global Lenovo ISG GTM frameworks into impactful, EMEA-focused end-user campaigns and events
• Drive the integration of ISG solutions into enterprise marketing campaigns
• Align ISG narratives and campaigns with the EMEA Enterprise strategy
• Support ABM initiatives with relevant ISG messaging and content
• Lead EMEA joint marketing planning with NVIDIA, ensuring alignment with strategic priorities
• Manage co-marketing funds (MDF), including budget allocation, tracking, and compliance
• Drive/support execution of key campaigns and flagship events (e.g., GTC, regional activations)
• Collaborate closely with WW team and EMEA GTM, Sales, Channel, and Regional Marketing teams to deliver measurable business impact
• Track performance, measure ROI, and ensure accurate reporting and proof of execution

Key Qualifications

• Experience in B2B technology or partner marketing
• Strong background in campaign execution and MDF/budget management
• Proven ability to work in a matrix, international environment
• Data-driven mindset with focus on performance and ROI
• Excellent stakeholder management and communication skills

to lead strategy and execution for Lenovo’s Infrastructure Solutions Group across the Europe and META region. This role focuses on driving demand for Enterprise AI, Hybrid AI, and next-generation data center solutions, with a strong emphasis on Lenovo and NVIDIA offerings. The successful candidate will accelerate business growth through strategic collaboration, effective use of marketing investments, and impactful campaigns that showcase the value of scalable, high-performance infrastructure.

Key Responsibilities

• Translate global Lenovo ISG GTM frameworks into impactful, EMEA-focused end-user campaigns and events
• Drive the integration of ISG solutions into enterprise marketing campaigns
• Align ISG narratives and campaigns with the EMEA Enterprise strategy
• Support ABM initiatives with relevant ISG messaging and content
• Lead EMEA joint marketing planning with NVIDIA, ensuring alignment with…