VML has position for Senior SEO & GEO Consultant

VML is directly looking for:

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company
-powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit.

Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now.

At VML Netherlands, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards.

We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services.

We therefore are looking for a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace.

As a senior consultant you will not only be executing SEO; you also will steer clients toward the right strategy, challenge their assumptions when needed, and help them get there.

• Own the client relationship on discoverability.You'rethe strategic sparring partner for marketing leads and digital directors. You advise, align, and drive decisions.
• Lead end-to-end SEO and GEO strategies
  for enterprise clients: from audit and roadmap through implementation, content optimization, technical fixes, and ongoing performance management.
• Drive measurable results.You don't stop at the recommendation. You own the path from insight to implementation to impact, whether that's restructuring priority pages, improving entity coverage, or building a GEO dashboard.
• Turn data into direction.GA4, GSC, Ahrefs, Semrush, Screaming Frog are your daily tools. But the value is in the recommendation, not the report.
• Coach and develop
  mediorand junior specialists. On craft , on client skills, on quality standards.
• Shape our GEO proposition.This discipline is young. You'll help define how we audit, optimize, and measure brand visibility in AI search.
• Collaborate internationally
  across VML's 55+ market network.

• A senior consultant, not just a specialist.You've led complex SEO engagements and advised stakeholders at director level. You understand…