CRM Expert; m​/f​/x

Position: CRM Expert (m/f/x)
About Atolls
Atolls is the world’s largest community-driven shopping platform, active in 20+ markets. We help millions make smarter spending decisions across discovery, evaluation, and (re-)purchase by connecting people with the right brands and retailers. Our 1,000+ team across 10 countries builds products used every day at global scale.

About This Role
We are looking for a  CRM Expert  to own the day-to-day delivery of CRM across our multiple markets and platforms. This is a 1 year contract with potential extension, offering a high-impact opportunity to make measurable results from day one. The role is 70% execution of campaigns, automations, and programs, and 30% strategy and roadmap thinking.

Benefits

A culture that values personal and professional development, with internal mobility opportunities.

A supportive and open-minded team that embraces diverse perspectives and innovative ideas.

32 days of paid vacation plus birthday off.

A flexible hybrid working scheme.

Access to a learning budget and internal training.

Mental health coaching.

Regular global and local get-togethers.

Possibility of a sabbatical after three years.

A cloud-based company setup.

These benefits apply globally with additional local perks based on location.

Responsibilities

Campaign Strategy & Orchestration

Own end-to-end ideation, planning, build, and optimisation of automated and one-off multi-channel campaigns across the full customer lifecycle — email, push, in‑app, and beyond.

Redesign campaign triggering and coordination to reduce reliance on repetitive manual builds, creating scalable automation frameworks for always‑on lifecycle journeys.

Work in an agile environment, adapting quickly to evolving business priorities and performance signals to maximise engagement and revenue.

Enhance Content Personalisation & Segmentation

Integrate new data and content sources to continuously refine segmentation, audience logic, and content recommendations.

Ensure dynamically tailored messaging at scale, blending behavioural signals, lifecycle stage, and propensity models to drive deeper relevance.

Collaborate on API & Mar Tech Integrations

Provide solid knowledge of APIs, webhooks, and data pipelines within a CRM ecosystem, engaging with Mar Tech and data analytics teams on integration requirements and data flows.

Leverage AI Across the CRM Workflow

Use Braze’s AI capabilities to automate optimisation decisions and improve targeting and content relevance.

Apply generative AI to accelerate copy variants, subject line testing, and personalisation, increasing test velocity and reducing creative turnaround.

Use AI and automation tools to work faster and more independently across the full technical scope of CRM.

Optimise and Expand the CRM Technical Stack

Maximise the effectiveness of the CRM ecosystem by fully utilising existing systems and supporting the integration of new data sources and automation capabilities.

Drive Continuous Improvement through Testing

Lead rigorous A/B and multivariate testing across campaigns, segments, content, and timing; define clear hypotheses, establish statistical validity standards, and translate learnings into documented best practices.

Cross‑Team Collaboration & Stakeholder Engagement

Bridge CRM with Mar Tech, product, data analytics, and engineering teams to align on data flows, technical requirements, and shared KPIs.

Partner with Design and Local Marketing teams to ensure CRM strategies serve both global and market level objectives.

Engage senior leadership with clarity on CRM performance, priorities and roadmap, translating complex data into strategic narratives.

Qualifications

Minimum 8 years in CRM, ideally in a high-growth startup, e‑commerce, or marketplace environment; proven track record of owning CRM execution…