Technical Web & App Analyst
Listed on 2026-10-10
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IT/Tech
Data Analyst
As Technical Web & App Analyst, you will own and continuously improve the technical analytics foundation across our web and mobile app ecosystem. Within our Digital & Customer Insights team, you translate business objectives and customer journeys into GA4 measurement plans, event taxonomies, conversion definitions, data layer schemas and implementation-ready tracking specifications. You work closely with Product, Engineering, UX, Marketing, Data and Privacy to embed analytics into the product development lifecycle, from solution design and refinement through release validation and production monitoring.
As our digital architecture evolves towards Headless Commerce, Single Page Applications and server-side tracking, you ensure that events, parameters, user properties, consent signals and attribution data are captured and distributed accurately across analytics and marketing platforms. You will investigate complex discrepancies across client-side and server-side data flows, validate implementations against the measurement plan, and establish the governance needed to keep our data reliable, scalable, and privacy-conscious.
By combining deep technical analytics expertise with pragmatic stakeholder advice, you help teams measure the right interactions and turn trustworthy behavioural data into better digital decisions.
- Define GA4 measurement plans, event taxonomies, conversion logic, parameter conventions and data layer schemas for web and mobile app customer journeys.
- Translate functional requirements into technical tracking specifications for Single Page Applications, Headless Commerce platforms, native app environments and client-side and server-side implementations.
- Validate releases by inspecting data layer pushes, network requests, API payloads, consent states, event parameters, user properties and downstream data availability in GA4, Firebase and Big Query.
- Configure and govern measurement across Google Tag Manager client-side and server-side containers, Firebase, Appsflyer and One Trust, including conversion tracking, attribution-relevant data and third-party data sharing.
- Troubleshoot data-quality issues across browsers, devices, platforms and environments, perform root-cause analysis and maintain documentation, QA procedures and measurement governance.
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