Digital Designer

Position: DIGITAL DESIGNER
Do you want to work at the Heart of Sport, at the pulse of the global sporting goods industry, with the leading sport brands in the world? Then you need to join INTERSPORT.
We are hiring a Digital Designer to be part of our Brand Marketing division within the Marketing & Omnichannel team.
The key mission of this role is to help build the INTERSPORT brand on a global scale through the creation of design systems, compelling digital content and creative assets that elevate the brand across all digital touchpoints.
The Digital Designer is responsible for INTERSPORT’s Universal Design System (UDS) and digital brand standards globally, while also producing high-quality creative work across digital channels. The role supports the Marketing & Omnichannel team across campaigns, sponsor ships, social media, corporate communications and more.
This role combines creative execution with digital brand stewardship, ensuring INTERSPORT’s omnichannel visual identity remains consistent, engaging and relevant across all markets and platforms.
What you'll do:
The Digital Designer is responsible for ensuring INTERSPORT delivers a consistent, customer-centric and brand-led digital experience across all consumer touchpoints, in alignment with the overall brand strategy and National Organisations.
Universal Design System & Brand Governance
Own and evolve the INTERSPORT Universal Design System (UDS).
Maintain the Figma component library.
Partner with local and external partners regarding new component improvements.
Onboard internal and external teams, including National Organisations.
Ensure digital experiences reflect INTERSPORT brand guidelines.
Review implementation across National Organisations.
Define standards for navigation, accessibility and interaction.
Govern design consistency across digital platforms and conduct periodic digital audits.
Provide input into owned channels such as
Customer Experience
Create best-practice customer journey templates.
Improve key omnichannel journeys.
Develop experience principles.
Support CX maturity assessments.
Identify optimisation opportunities.
Digital Design & Content Creation
Create high-quality digital assets for global campaigns, INTERSPORT PRO, sponsorship activations, PR initiatives and corporate communications.
Design graphics for digital marketing, sponsor ships, websites, newsletters, social media, presentations and events.
Edit video and produce motion graphics.
Retouch, crop and optimise photography.
Create layouts, templates and open files for National Organisations.
Identify opportunities to create engaging content that supports brand storytelling and consumer engagement.
Develop creative playbooks, toolkits and assets for National Organisations to implement locally.
Campaign Experience
Partner with Brand and Category Marketing teams on campaign planning.
Define digital experience requirements for global campaigns and ensure they work within the overarching omnichannel approach.
Create digital campaign playbooks and provide digital guidance where applicable.
Ensure consistency across websites, apps, and digital retail touchpoints.
Collaborate within the Brand & Omnichannel team to align and deliver 360-degree approaches.
Enablement
Deliver training to National Organisations.
Maintain documentation and guidance.
Share best practices.
Support adoption of the Universal Design System.
Lead regular quarterly digital sessions with National Organisations.
What you'll bring:
6+ years of experience in digital design, UX/customer journeys and content creation, ideally within an international or global environment.
Deep understanding of digital design systems and UX principles, including building, applying and handing over systems for implementation.
Strong digital design portfolio, with excellent visual…