Country Manager, EU

Gum Gum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience.

The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.

Our principles guide our work every day and are as follows:

• Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.
• Make it Happen: We have a bias for action and take ownership to deliver results.
• Always Innovate: We push boundaries with creativity and technology.
• Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.

As Gum Gum’s most senior commercial leader across continental Europe, the Country Manager, EU holds overall accountability for revenue growth, sales execution, and commercial leadership across Germany, France, the Netherlands, and Belgium. Operating as a member of the Global Revenue leadership team, this executive translates global go-to-market strategies into tailored regional and country plans while leading an EU sales team of approximately 20 employees.

The role focuses on establishing a shared operating cadence, maintaining senior relationships across European agencies and holding companies, uniting cross-functional teams through influence, and collaborating closely with UK and international leadership to drive coordinated, scalable growth across the wider EMEA region. The Country Manager, EU will be expected to travel regularly across all of Gum Gum’s European markets (est. 30 - 40% of the time).

• Own and exceed approved quarterly and annual EU revenue targets while driving sustainable year-over-year commercial growth.
• Lead, coach, and scale a ~20-person EU sales organization across Germany, France, the Netherlands, and Belgium, actively developing sales directors and managers.
• Translate Gum Gum’s global go-to-market strategy into distinct country-level sales models, territory designs, and localized positioning.
• Own the regional revenue forecast, managing budget allocation, headcount planning, and performance cadences to ensure early risk visibility to the CRO.
• Partner with the Head of Sales, UK to align on EMEA-wide commercial initiatives, cross-border accounts, and revenue attribution protocols.
• Build and sponsor multi-product joint business plans, commercial partnerships, and trading agreements with top advertisers and agency holding groups.
• Serve as the primary EU commercial spokesperson at industry trade events, media opportunities, and bodies such as IAB Europe.
• Unify regional cross-functional partners (Client Success, Marketing, Operations, Product) to resolve account risks and improve win rates and retention.

• Extensive senior commercial leadership experience in digital advertising, ad tech, or media, with a track record managing multi-country revenue targets.
• Proven background managing managers and sales directors across multiple European countries, cultures, and distributed teams.
• Established C-suite and senior network across the European agency holding company, client-direct, and trading desk ecosystems.
• Deep commercial knowledge of European agency models, trading frameworks, ad serving, and programmatic buying (contextual, attention, or brand safety…