Content Marketing Manager

About Insify

At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair. We’re a fast‑growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work.

At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values:
grit
, impact
, care
, and entrepreneurship
. We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things.

We’re the team that makes sure the world knows who we are—and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, Tik Tok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists—all working together to build a brand that connects.

We are looking for an outstanding Content Marketing Manager Netherlands who will be supporting our expansion in the Netherlands. You will be a strategic partner in creating the content and supporting our communication strategy, from writing SEO content and blog articles to creating copy for our paid ads.

As our Content Marketing Manager for the Netherlands, you are the mastermind behind the consumer‑facing content in the Netherlands. Ranging from an interesting blog article and beating competitors at SEO, to an informative e‑book or a catchy social post, you are a seasoned content leader who can do it all! You can communicate a holistic story across a multitude of channels like no other.

As our Content Marketing Manager Netherlands, you are responsible for the creation of content that will make our customers—freelancers and small entrepreneurs—enthusiastic. This varies from content about insurance to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the (insurance) brand for entrepreneurs! In particular, you will shape the content strategy and create content that puts Insify on the map, leaving incumbent insurance companies far behind the curve.

• Own Insify's content strategy and execution in the Netherlands!
• Become an expert on our insurance product and translate its benefits to our customers
• Be hands‑on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate
• Conceptualise and drive our CRM communication strategy from lifecycle to retention flows
• Drive coordination and creation of all content on the Insify platform in the Netherlands and other channels (landing pages, blog articles, e‑books, newsletters, etc.)
• Support UX copywriting and landing page creation
• Optimise our SEO, SEA and social copy
• Support the launch of new channels (e.g., direct mail, lead generation, native)

• You have 4+ years of experience in a similar role, preferably in the fintech industry
• You’re native Dutch‑speaking
• You know better than anyone how to create good content for (potential) customers
• You have the ability to think creatively in new and unconventional ways
• You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance)
• You know how to manage external parties, but you are great at creating content yourself, too
• You display ruthless prioritisation with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value
• You are highly organised to make progress on all fronts

• Competitive compensation - we want to attract and retain the best so we are offering a compensation package that…