Senior Marketing Manager, Benelux

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US $6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future.

If you’re ready to do the most ambitious work of your career, join us.

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You’re humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

We’re seeking a Senior Marketing Manager to build and lead the marketing strategy in the Netherlands and the broader Benelux region, responsible for the full marketing funnel, all marketing channels, and acting as the brand champion for the region.

Based in Amsterdam, you will lead B2B marketing, covering online and offline initiatives, to scale our customer acquisition efforts and brand building across SME and Enterprise customers. Although this role will focus on the Netherlands, you will also support Airwallex's presence across the broader Benelux region.

Reporting directly to the VP Marketing EMEA, you’ll work with the EMEA marketing team, including Content, Brand, ABM, Campaigns, Partnerships, and Growth team members, as well as with global marketing and comms. You will also partner closely with the local sales and regional commercial teams.

This role requires an analytical and entrepreneurial individual who can undertake projects with minimal guidance. You need to be a self-starter, a keen problem solver, have a good mix of digital and field marketing skills, and make data-driven decisions.

What You’ll Be Doing

• Marketing Strategy & Execution:
  Drive and implement the marketing strategy across both always-on and campaign-based initiatives to accelerate growth and customer acquisition across SME and Enterprise segments. Identify and activate opportunities within communities, events, and co-marketing partnerships and lead from concept to execution.

• Event Leadership:
  Own the end-to-end execution of events in the Netherlands, including owned, partner-led, and sponsored engagements. Maximise impact through close collaboration with sales, partner teams, corporate affairs, and global stakeholders.

• Community Building:
  Develop and execute initiatives to collaborate with local communities in the Netherlands, targeting specific industries, personas, and sectors. Enhance brand awareness and generate commercial impact within key networks.

• Partner Marketing:
  Lead partner marketing initiatives in collaboration with strategic and channel partner teams. Work alongside the commercial partnership teams and wider EMEA marketing team to develop and activate co-branded multi-channel campaigns and joint initiatives that are relevant in the market.

• Content Localisation:
  Collaborate with the EMEA content team to localise and create region-specific marketing assets that support both inbound and outbound motions.

• Sales Collaboration & Go-to-Market Support:
  Continuously…