Marketing Communications Specialist

You willbe responsible forUnilabs

Netherlands’marketing communications.

Youare in charge ofcreatingcustomer-centriccontenttosupport B2B (business-to-business) andB2C (business-to-consumer) activities, ensuring timely,omni-channel deployment as well asqualityofexecutionin line with the local marketing strategy and global guidelines.

The organization is in a major transition and is working on a strong positioningtowardsthe market. In this new role, you will be the internal point of contact for coordinating,creating and sending communication towards

Dutch healthcare professionals-includingdoctors and insurance companies–as well as patients.

The emphasisforthis roleliesclearly on communication and you will play a key role in building and strengtheningourcustomer relationships.

Based on the marketing calendar and a good understanding of the customer journey,youmanagethe entiremarketingcommunicationinfrastructure andensure thatallcontent is valuable, relevant,easilyaccessibleandcontributes to the business objectives(such as increased traffic and improved conversion).

Youliaise with internal stakeholdersanddevelop email campaigns aimed at customer acquisition,retention and conversion.

Youownthe email calendar,write and send newsletters,evaluate the results, look for optimizations, and create relevant flows that inspire andretainour customers. You set up targeted email funnels for various customer segments (Healthcare Professionals and patients),you are familiar with tools like Brevo and know how toidentifyareas for improvement and translate them into action.

Youfollow the developments within e-mail marketing and CRM. You enjoy working independently, you are resilient and can interact well with other disciplines.

You have excellent written and oral communication skills. You proactively share knowledge and experiences with your colleagues.

Your responsibilities

• Writing and creating content for newsletters, socialmediaandourwebsites(CMS), among others
• Managing the entire email process: from content planning to execution,analysis and optimization.
• Setting up communication process around strategic projects, expertise/insightsandinternaldevelopments
• Advising internal stakeholders (medical, operations, commercial, retail) on external communications.
• Coli>
  
  Monitoring results and adjusting for effectiveness.
• Monitoring and keepingthebrandidentity up to date and help developing the layout of various communication materials

• Minimum5 years of experience in marketing communications, preferably within the healthcare, diagnostic or FMCG industry.
• Proven track recordof successfully executing B2
  
  BandB2C communication
• Knowledge of AI related tools for marcom
• Strong understanding ofonline and offline communication channels
• Excellent communication and interpersonal skills
• Proven track recordofexcellentcopywriting skills
• Fluent in Dutch, good spoken and written English
• Degree in communication, marketing, business administrationor related field
• Resilient and ableto thrive in a fast-paced environment in transformation.
• Team player and skilled to forge strong multi-functional collaborations.

• Based on CAO article 6.2 paragraph 2, an average of 40 hours per week.
• The possibility to work partly from home.
• 8.33% holiday pay and an end-of-year bonus.
• Pension scheme at Health and Welfare.
• Extensive growth opportunities and training platforms.
• A challenging and development-oriented work environment.