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Senior Specialist Marketing, Localization

Job in 1000, Amsterdam, North Holland, Netherlands
Listing for: Booking Holdings, Inc.
Full Time position
Listed on 2025-12-18
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Manager
Salary/Wage Range or Industry Benchmark: 60000 - 80000 EUR Yearly EUR 60000.00 80000.00 YEAR
Job Description & How to Apply Below

About Us: At , data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make.

Through our products, partners and people, we make it easier for everyone to experience the world.

Role Overview

The Senior Specialist, Localization drives Go‑To‑Market plans, focusing on scaling marketing efforts in key geographic markets, particularly the US. This role collaborates with regional and marketing channel stakeholders to translate business strategy into actionable marketing plans and define necessary capabilities for long‑term growth. They maintain relationships with regional teams (Product, Commercial, FP&A, LT) to align on business strategy, drive quarterly and annual marketing plans, and communicate progress.

Working closely with marketing channels, they develop marketing plans, translate product/business strategy into briefs, keep channels updated on regional developments, capture product requirements, and align dependencies with product and data teams. This person also leads multi‑channel scaling work streams and campaigns. Additionally, they manage multi‑channel marketing priorities, converting business strategy into actionable plans. Success requires close collaboration with commercial, product, and marketing stakeholders, applying deep marketing experience to challenge strategies, articulate trade‑offs, develop results‑driven strategies, and maintain strong senior leadership relationships, all while keeping the customer perspective central.

Key Job Responsibilities and Duties
  • Be the primary point of contact for key stakeholders across key regional teams
  • Provide a marketing perspective to key topics within the region, identifying the right time to bring the right marketing channels into conversations
  • Drive quarterly and annual GTM plans for key regions
  • Develop and coordinate integrated marketing programs that span multiple marketing channels
  • Drive key horizontal marketing priorities within the BU Marketing team
Role Qualifications and Requirements
  • 5+ years of experience in online, data‑driven, performance Marketing
  • Excellent stakeholder management skills, with an ability to bring together groups with a diverse range of opinions
  • Evidenced ability to influence decision makers across marketing, commercial and product teams
  • Aptitude for technical and data driven topics, with the ability to challenge technical teams where needed
  • Confident in leading strategic work streams, often with high levels of ambiguity and clarification required
  • Experience in delivering strategic proposals and advice up to SVP level
  • Ability to analyze and interpret data sets, identifying salient information to inform strategy
  • Strong commercial acumen, able to understand all sides of a business challenge
  • Experience working with marketing, product and FP&A topics
  • Strong project management skills; organised, with strong communication skills
  • Proactive in identifying and addressing blockers and areas of misalignment independently where possible
  • A strong marketing background, with either in depth knowledge in at least one marketing channel, or broad marketing experience across multiple channels
Benefits & Perks – Global Impact, Personal Relevance
  • Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
  • Industry leading product discounts – up to 1400 per year – for yourself, including automatic Genius Level 3 status and  wallet credit
Inclusion at

Inclusion has been a core part of our company culture since day one. We offer an ongoing journey that starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At , the diversity of our people doesn’t just build an…

Position Requirements
10+ Years work experience
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