European Brand Manager Spine - Downstream Marketing

Who we want:

Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

• Serve as the pan-European brand expert, setting strategic direction and driving growth for our SPINE portfolio.
• Define annual and long-term brand strategies aligned with global objectives to achieve growth, profit, and market share targets.
• Develop and distribute scalable marketing assets, campaigns, and best practices for local adaptation.
• Identify internal and external education, engagement, and brand experience opportunities to enhance brand perception.
• Build and maintain strong relationships with local marketers, sales teams, internal stakeholders, and key customers (KOLs).
• Collaborate with marketing teams to create the Annual Marketing Plan and a 3–5 year portfolio roadmap.
• Support country leadership in demand forecasting and work with supply chain partners.
• Manage the regional product life cycle, including launches (phase-in) and phase-outs (PLCM).
• Analyze business performance and brand perception, implementing corrective actions to achieve strategic goals.
• Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs.
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights.

• Bachelor’s degree required.
• Min 5+ years of work experience required.
• 3 years experience in Product Management or Marketing AND.
• Spine Experience or else Orthopeadics / Neurosurgery experience.
• Fluent in local language and English.

• MBA preferred.
• 8+ years medical device or marketing experience preferred.

• Excellent presentation and interpersonal communications skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Must be able to understand and work within complex interdivisional procedures and policies.
• Strong ability to adapt and navigate change with ease.

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