Sr. Industry Marketing Campaigns Manager, EMEA

Overview

Sr. Industry Marketing Campaigns Manager, EMEA

Amsterdam, Netherlands

MKTQ
227R25

Reporting to the Senior Manager, EMEA Programmes & Campaigns, the Senior Industry Marketing Campaigns Manager will plan and execute integrated, industry-focused marketing programmes that drive pipeline growth, market expansion, and account penetration across EMEA. This role is critical to scaling Databricks' growth in strategic industries and will oversee the planning, coordination, and tracking of EMEA-wide marketing initiatives across a variety of channels and tactics.

As part of the EMEA Marketing Campaigns team, you will collaborate closely with industry go-to-market leaders, regional field marketing, global demand generation, Industry product marketing, digital, marketing operations, customer marketing, partners, sales and other teams to shape and deliver cohesive, impactful campaigns and go-to-market motions that resonate with C-level and practitioner audiences within a selection of verticals.

Your responsibilities will include driving key marketing programmes, ensuring alignment and consistency across the region, and developing scalable tools and frameworks to enhance EMEA Marketing efforts

• Build and execute integrated, industry-led campaigns aligned to EMEA pipeline and revenue goals, driving awareness, engagement, and conversion across target accounts and verticals.
• Coordinating and executing integrated marketing activities, including content, webinars, emails, in-person events, thought leadership, paid digital, and more to support campaigns, tailored to each industry.
• Optimising performance by increasing key asset conversion metrics through diverse promotion strategies
• Collaborate with global and regional teams to localise and activate global industry campaigns while ensuring relevance to EMEA markets, audiences, and business priorities.
• Leverage partnerships and customer stories to amplify industry credibility and support go-to-market motions through co-marketing and joint storytelling.
• Understanding what works and what we can do better. You will support ongoing reporting needs and analyse campaign and program results in detail to draw insights and make data-based adjustments
• Measure and monitor sales funnel activity, making recommendations to address coverage gaps. This includes working closely with the Sales development team on targeted campaigns and effective follow-up.
• Develop repeatable frameworks and best practices for industry marketing that can be scaled across regions and integrated with horizontal campaigns

• Strong B2B marketing experience working in the tech sector, in a fast-growing, fast-paced environment and a track record of running industry or vertical or ABM marketing campaigns.
• Learner mindset:
  The ability to learn new technologies, products and systems quickly.
• No detail is too small mentality:
  Strong project management skills to effectively deliver complex programmes working across multiple teams.
• Data-first approach:
  Ability to decipher data and build presentations around regular reporting that illustrate programme performance and insights across all demand channels.
• Someone everyone is excited to work with:
  Strong interpersonal and communication skills to build collaborative relationships and create alignment with team members and cross-functional teams.
• Autonomous and self-determined:
  Can easily balance multiple projects and timelines at once, has excellent attention to detail, and is seen as someone who gets things done.
• Prioritise and achieve in an environment that requires fresh thinking and new ideas.
• Strong growth mindset, having an open mind to new ideas and growth opportunities.

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow.

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